As reported in CRM Buyer by Jeff Zabin, Research Fellow at Aberdeen Group, August 2009
"Kodak in May 2007 launched the Idea Center, an online community powered by INgage Networks…Investing in the initiative was easy to justify for Kodak, and the business benefits have been even greater than expected."
"The ultimate measure of success is how far we’ve moved the needle both in terms of customer satisfaction and sales revenue."
- Jeffrey Hayzlett, Former Chief Marking Officer, Kodak
Analysts
According to the report, the core use case for INgage Networks is “internal and external networks for purposes such as crowdsourcing and white label social networks in product development.”
- Alan Webber, Gov 2.0 Analyst and Partner, Altimeter Group
- Michael Fauscette, GVP, Software Business Solutions, IDC
- William Zachmann, Senior Analyst, Wainhouse Research, June 2009
- Jeremiah Owyang, Partner, Altimeter Group
- Mark Koenig, Former Vice President, Saugatuck Technology
"Kodak in May 2007 launched the Idea Center, an online community powered by INgage Networks…Investing in the initiative was easy to justify for Kodak, and the business benefits have been even greater than expected."
"The ultimate measure of success is how far we’ve moved the needle both in terms of customer satisfaction and sales revenue."
- Jeffrey Hayzlett, Former Chief Marking Officer, Kodak
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