For Digital Marketers: 5 Elements of an Effective Brand Platform
By Courtney Wiley, Director of Digital Marketing
Did you know? Each year, $445 billion is spent on global branding and advertising. Digital marketers understand the ROI and know to invest the necessary... November 17, 2010
The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads
By Courtney Wiley, Director of Digital Marketing
In today’s E-to-E world (everyone-to-everyone), the B2B buying process is fundamentally changing. With 93% of B2B buyers using search to begin the buying process and 37% posting questions on social networking sites ... October 26, 2010
As Undercover Boss Returns, So Do Lessons On Enterprise 2.0
By Kristi Grigsby, Senior Director of Marketing
More and more bosses are looking for radical ways to connect with their workforce in order to find out what’s really going on in their companies... October 18, 2010
Unless you've been hiding under a rock for the past four years, you know that Twitter is a simple communications tool that helps to connect both individuals and businesses with the right audience at the right time... September 22, 2010
6 Best Practices for Growing a Successful Online Community
By Teala Comer, Matt Vacondios, Courtney Wiley
A growing number of organizations have an online community presence. But building one just because your competitors have one isn't necessarily good business logic... August 27, 2010
How to Create Profitable Social Strategies Based on Your Brand's Personality
By Tom Edwards, Former CMO
Just like people, no two organizations are exactly alike. Every enterprise has its own unique personality. When it comes to social strategy, there is no universal formula for driving ROI.... December 16, 2009
4 ways to flaunt your brand's social media attitude
By Tom Edwards, Former CMO
Every enterprise has its own unique personality. When it comes to social strategies, this personality shines through loud and clear... November 30, 2009
Increase the Value Proposition of IT Within Organizations
By Courtney Wiley, Director of Digital Marketing
Today an increasing number of CIOs are reporting directly to the CEO and being asked to contribute to long-term strategic thinking and planning... June 12, 2009
As the new administration takes shape, a debate has begun over the role social media will play — or should play — in public participation processes.... February 18, 2009
Social networking for companies means more than putting up a MySpace page. Learn from INgage Networks' exec VP how to drive engagement and profits.
... October 12, 2007
Web 2.0 interactions, while insightful to many companies, do not always allow business to glean the full value from customer interactions. ... January 1, 2007
The polls have closed; the silver handles are at rest. Change seems apparent in America's future, but has the people's voice truly been heard?... December 14, 2006
With an array of new communication technology available — such as e-mail, Web forms and blogs — residents have numerous ways to express their opinions about local politics and participate in their government... December 1, 2006
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November 17, 2010
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More and more bosses are looking for radical ways to connect with their workforce in order to find out what’s really going on in their companies...
October 18, 2010
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