Philadelphia-based advertising agency Red Tettemer promotes tourism in a creative way, launching a text messaging campaign around a popular tradition: Groundhog Day. As a result, participation exceeds expectations by 30x and the campaign gathers thousands of new leads.
One of the world’s leading financial institutions creates a B2B online community for small business card members. Within six months, membership exceeds goals by 50%, card transactions increase, and the social network community serves as a testing ground for new products.
As a company, INgage Networks leverages consumer social networks like Twitter and Facebook, as well as its own enterprise social software, to enhance: business development, talent acquisition, public relations and brand awareness, employee communications, product development. This has resulted in identifying $1 million in cost savings and potential revenue.
In partnership with its agency Isobar, Adidas utilizes ELAvate Movo to launch a mobile marketing campaign during the 2007 NBA All-Star Week. Sales at the local store increase 20x, limited-edition shoes sell out within 20 minutes of the text alert.
The Atlanta Development Authority, charged with planning for the Atlanta Beltline, experiences participation rates of more than 20% per region, which leads to $2.8 billion funding approval.
The CHCWG organizes a massive public outreach effort to find out how citizens feel about health care and their recommendations. INgage Networks enables CHCWG to quadruple participation and reduce the cost of outreach from $250 to $7.50 per participant.
In partnership with its agency Ogilvy & Mather, Kodak Gallery encourages peer-to-peer recommendations at The Idea Center, which results in 10-25% more visitors buying products compared to the rest of the Kodak Gallery site.
The EOT manages public comment surrounding six transportation projects online simultaneously; cuts costs associated with town hall meetings. Project website usage increases 80% in the days leading up to public meetings.
Men’s Health grows online readership and generates new advertising revenue that delivers 10x ROI with the Belly Off! Club, a destination for readers to participate in an 8-week fitness challenge and share success stories.
MyCRM Career builds a community of customer relationship management (CRM) professionals worldwide; generates 3x more website traffic and new revenues from talent acquisition services and advertising opportunities.
The National Park Service, charged with planning for the Flight 93 National Memorial in the most inclusive manner possible, gathers public comment worldwide, reduces costs, and finishes the project in record time.
Omni Hotels entices travelers to showcase destination hot spots at The Local Scoop. Page views exceed 263,000, creates cross-sell advertising opportunities and an upswing in summer bookings.
In partnership with agency I.D. Society, Remy Martin utilizes ELAvate Movo to launch a mobile marketing campaign to reach a younger demographic and invite them to tasting events in six metropolitan areas. Campaign results in all six venues sold out.
Scripps Networks launches Rate My Space to combat depleted advertising space on HGTV.com. Each page of content uploaded by design enthusiasts creates 3-4 new advertising opportunities, which delivers ROI within three months. Success of the community leads to TV show, too.
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Omni Hotels entices travelers to showcase destination hot spots at The Local Scoop. Page views exceed 263,000, creates cross-sell advertising opportunities and an upswing in summer bookings.
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