Emmy-award winning news program hosts competition for new anchor, “21st Century Advice Guru,” and receives over 15,000 submissions in six weeks – 2,000 during the first 48 hours. Competition runs smoothly, newsroom manages entries without overloading email inboxes or compromising the Network’s IT infrastructure.
The $25 million Knight News Challenge becomes the second largest innovation contest in the world – with 10,000 submissions from 69 countries and more than 50 projects funded, totaling $23 million in four years. News organizations adopt many of the winning ideas.
The public child welfare agency in the District of Columbia launches Adopt DC Kids, which skyrockets ability to meet goal of getting kids matched with a pre-adoptive family within nine months. Benefits the welfare of children and success of adoptive families by providing quicker and more accurate matches.
Volunteer-driven nonprofit organization does more with less, launches mobile campaign at annual event to raise awareness of new community goals and generates 22% opt-ins within just a few minutes. UWMD grows database of community members to further promote.
Philadelphia-based advertising agency Red Tettemer promotes tourism in a creative way, launching a text messaging campaign around a popular tradition: Groundhog Day. As a result, participation exceeds expectations by 30x and the campaign gathers thousands of new leads.
One of the world’s leading financial institutions creates a B2B online community for small business card members. Within six months, membership exceeds goals by 50%, card transactions increase, and the social network community serves as a testing ground for new products.
As a company, INgage Networks leverages consumer social networks like Twitter and Facebook, as well as its own enterprise social software, to enhance: business development, talent acquisition, public relations and brand awareness, employee communications, product development. This has resulted in identifying $1 million in cost savings and potential revenue.
In partnership with its agency Isobar, Adidas utilizes ELAvate Movo to launch a mobile marketing campaign during the 2007 NBA All-Star Week. Sales at the local store increase 20x, limited-edition shoes sell out within 20 minutes of the text alert.
Charged with overseeing the orderly growth of Florida’s capital, the Tallahassee-Leon County Planning Department successfully manages five different transportation projects through a single platform and streamlines public feedback.
This tech-savvy town in North Carolina looks for innovative ways to engage citizens on a variety of projects. What it finds in ELAvate is a cost-efficient way of enhancing town hall meetings and fulfilling public comment requirements.
The Atlanta Development Authority, charged with planning for the Atlanta Beltline, experiences participation rates of more than 20% per region, which leads to $2.8 billion funding approval.
The CHCWG organizes a massive public outreach effort to find out how citizens feel about health care and their recommendations. INgage Networks enables CHCWG to quadruple participation and reduce the cost of outreach from $250 to $7.50 per participant.
In partnership with its agency Ogilvy & Mather, Kodak Gallery encourages peer-to-peer recommendations at The Idea Center, which results in 10-25% more visitors buying products compared to the rest of the Kodak Gallery site.
The EOT manages public comment surrounding six transportation projects online simultaneously; cuts costs associated with town hall meetings. Project website usage increases 80% in the days leading up to public meetings.
Men’s Health grows online readership and generates new advertising revenue that delivers 10x ROI with the Belly Off! Club, a destination for readers to participate in an 8-week fitness challenge and share success stories.
MyCRM Career builds a community of customer relationship management (CRM) professionals worldwide; generates 3x more website traffic and new revenues from talent acquisition services and advertising opportunities.
The National Park Service, charged with planning for the Flight 93 National Memorial in the most inclusive manner possible, gathers public comment worldwide, reduces costs, and finishes the project in record time.
Omni Hotels entices travelers to showcase destination hot spots at The Local Scoop. Page views exceed 263,000, creates cross-sell advertising opportunities and an upswing in summer bookings.
In partnership with agency I.D. Society, Remy Martin utilizes ELAvate Movo to launch a mobile marketing campaign to reach a younger demographic and invite them to tasting events in six metropolitan areas. Campaign results in all six venues sold out.
Scripps Networks launches Rate My Space to combat depleted advertising space on HGTV.com. Each page of content uploaded by design enthusiasts creates 3-4 new advertising opportunities, which delivers ROI within three months. Success of the community leads to TV show, too.
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Omni Hotels entices travelers to showcase destination hot spots at The Local Scoop. Page views exceed 263,000, creates cross-sell advertising opportunities and an upswing in summer bookings.
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