Reduce churn and increase customer loyalty by providing OPEN card members with valuable resources to help grow their business.
Reduced churn
New card sales grew
Hailed as an example of 'social strategies that work' by Harvard Business Review
Recognized with 22 prestigious industry awards and gained brand awareness
Increase e-commerce revenue by creating “The Idea Center,” enabling those with a passion for creating crafts to share ideas with others.
25% of members purchased products based on peer recommendations
Average order size was 50% higher
Integrate mobile marketing into the company's marketing strategy to reach a mass audience that's on the move to drive retail traffic and revenue during NBA All-Star Week.
Increased retail revenue 20x
Sold out of limited-edition shoe line within 20 minutes of promotional alert
Built database of customers
Increase advertising revenue by creating “Rate My Space,” an online network of interior design enthusiasts.
Each new page of uploaded content created 3-4 new advertising placements
58,000 living spaces created; over 150M page views
ROI within 6 weeks
First online network to springboard into a TV show
Launch a nationwide contest to discover Good Morning America's newest anchor: the “21st Century Advice Guru.”
More than 2,000 submissions during the first 48 hours, more than 15,000 total submissions in six weeks
Narrowed down entries to finalists in efficient way
Plan and design Imagine New York, one of the largest and most successful public outreach initiatives ever, where Americans around the globe participated in selecting the design for the World Trade Center Memorial.
73,000 submissions
Reduced costs
Two part-time employees with limited IT skills managed entire process
Final design reflects the ideas and feedback from Americans around the globe
Plan the Flight 93 National Memorial in the most inclusive way possible, with small project team and globally dispersed stakeholders.
1,000 memorial design submissions
Planning completed in record time
Thousands of Americans gave input
Plan and design the Atlanta Beltline, a 22-mile loop railroad, with limited budget and geographically dispersed stakeholders.
In just six weeks:
20% participation rate per region
10,000 residents gave input
Reduced costs
$2.8 billion funding approval
Manage the $25 million Knight News Challenge, the second largest innovation contest in the world, to fund projects that promote media innovation.
10,000 submissions from all over the world - 69 countries
More than 50 projects funded, totaling $23 million in 4 years
Ideas adopted by news organizations
No missed grant deadlines
Google donated $1 million in prize money
Extend the racing experience to increase customer loyalty and drive event ticket sales year-round.
Increased brand awareness
Increased sales and online advertising revenue