Reduce churn and increase customer loyalty by providing OPEN card members with valuable resources to help grow their business.

  • Reduced churn

  • New card sales grew

  • Hailed as an example of 'social strategies that work' by Harvard Business Review

  • Recognized with 22 prestigious industry awards and gained brand awareness

  • Increase e-commerce revenue by creating “The Idea Center,” enabling those with a passion for creating crafts to share ideas with others.

  • 25% of members purchased products based on peer recommendations

  • Average order size was 50% higher

  • Integrate mobile marketing into the company's marketing strategy to reach a mass audience that's on the move to drive retail traffic and revenue during NBA All-Star Week.

  • Increased retail revenue 20x

  • Sold out of limited-edition shoe line within 20 minutes of promotional alert

  • Built database of customers

  • Increase advertising revenue by creating “Rate My Space,” an online network of interior design enthusiasts.

  • Each new page of uploaded content created 3-4 new advertising placements

  • 58,000 living spaces created; over 150M page views

  • ROI within 6 weeks

  • First online network to springboard into a TV show

  • Launch a nationwide contest to discover Good Morning America's newest anchor: the “21st Century Advice Guru.”

  • More than 2,000 submissions during the first 48 hours, more than 15,000 total submissions in six weeks

  • Narrowed down entries to finalists in efficient way

  • Plan and design Imagine New York, one of the largest and most successful public outreach initiatives ever, where Americans around the globe participated in selecting the design for the World Trade Center Memorial.

  • 73,000 submissions

  • Reduced costs

  • Two part-time employees with limited IT skills managed entire process

  • Final design reflects the ideas and feedback from Americans around the globe

  • Plan the Flight 93 National Memorial in the most inclusive way possible, with small project team and globally dispersed stakeholders.

  • 1,000 memorial design submissions

  • Planning completed in record time

  • Thousands of Americans gave input

  • Plan and design the Atlanta Beltline, a 22-mile loop railroad, with limited budget and geographically dispersed stakeholders.

    In just six weeks:

  • 20% participation rate per region

  • 10,000 residents gave input

  • Reduced costs

  • $2.8 billion funding approval

  • Manage the $25 million Knight News Challenge, the second largest innovation contest in the world, to fund projects that promote media innovation.

  • 10,000 submissions from all over the world - 69 countries

  • More than 50 projects funded, totaling $23 million in 4 years

  • Ideas adopted by news organizations

  • No missed grant deadlines

  • Google donated $1 million in prize money

  • Extend the racing experience to increase customer loyalty and drive event ticket sales year-round.

  • Increased brand awareness

  • Increased sales and online advertising revenue