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Industry Leaders Address New Rules for Licensing, Building and Aggregating Information
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In May, the Software and Information Industry Association (SIIA) invited Neighborhood America to share its competitive advantage and thought leadership with attendees of the SIIA NetGain 2009, The Convergence of Content & Technology.
Dan Miller, Executive Vice President of Business Strategy, previewed our product REVEAL during this five-minute presentation, and shared with the audience a scenario of how a business could benefit.
The SIIA also tapped a group of thought-leaders, including Dan, to address the new rules of licensing , building, and aggregating information.
Click here to watch Dan and others reveal insights on this important topic.
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| Twitter for Business: What Really Works and What Doesn't |
Twitter has become the latest must-have social media tool that everyone wants to master.
Why is Twitter important? Can a tweet drive business objectives? What steps should organizations take to get real returns?
To answer these questions, Marketing Experiments teamed up with Jason Breed, Sr. Account Executive at Neighborhood America, and Marc Meyer, CEO of Digital Response Marketing Group, to review research and examples, and examine different ways that businesses are - and should be - using Twitter.
Watch the webinar.
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Featured MOVO Customer: Again Mobile
Learn how you can leverage mobile by visiting www.neighborhoodamerica.com/movo
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Again Mobile Helps Businesses Hit It Out of the Park with MOVO
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Picture this: Your customers are at a baseball game at a local stadium, and they're given the opportunity to send their favorite players a message via the Jumbotron. They simply text the players team name and jersey number, plus their personal message, to a dedicated short code like your company's name and within seconds, they see it light up on the stadium screen along with your company name and logo.
Then, capitalizing on all of the excitement of an engaged audience, you run a poll for the audience to vote for their favorite player via their mobile devices, and the first 1,000 people who respond receive a free beverage at the concession stands. Your brand is now a part of the pro baseball experience.
These are the kind of text campaigns that Again Mobile works with Neighborhood America on for its customers - to hit it out of the park!"
Again Mobile is a full-service mobile marketing technology and services company based in Flemington, New Jersey. The company is committed to helping businesses of all sizes leverage the incredible one-to-one marketing opportunities within the mobile channel, working with clients to develop unique campaigns that allow them to engage customers and prospects in meaningful ways. Using exciting new opportunities like iPhone and other smart phone applications, mobile web sites, targeted mobile advertising campaigns, and text messaging campaigns, Again Mobile delivers measurable results to their clients.
Today, more than 85% of the population in the U.S. uses a mobile phone - and 65% of those mobile subscribers carry their handsets with them at all times. While a growing number of mobile phones today have internet capabilities, 97% of today's handsets are capable of sending and receiving text messages, and the activity is enormously popular, with the average adult sending and receiving more than 250 messages per month. Marketers have, for this reason, found text messaging to be an excellent way to build and deepen relationships with their target audiences.
When Again Mobile was looking for a partner to provide the back-end technology for its mobile text campaign services, they chose Neighborhood America's MOVO technology and services. Of course they considered many of the other great companies in the space, but what Again Mobile was looking for was a reliable partner" - someone to consult with, brainstorm with, develop with, and implement with. Neighborhood America was that partner.
With Neighborhood America on board as a partner, Again Mobile is able to offer an even greater market reach to its customers, enabling them to connect with the 260 million mobile phone users across the U.S. Again Mobile's strategic text campaigns enabled clients to create and implement text-based special offers (like coupons and sale announcements), surveys, polls, alerts, reminders - and even more innovative campaigns.
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Social Media in the Real World: Part 1
By Mark Emery, Agency Alliance Manager
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Sometimes it's easy to get lost in all the jargon and social media Kool-Aid. I wanted to see what people in the real world thought about the world of Web 2.0.
Check out Mark's three-minute video and share with him your thoughts here.
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Global Strategist to Broaden Distribution of Business Solutions
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Neighborhood America welcomes Christine Buonocore as its Director of Global Alliances. In her position, Christine will be instrumental in building Neighborhood America's value chain by advancing the broad based distribution of our business solutions.
Christine brings 18 years of progressive business development, marketing and management experience - including nine plus years at a director level devoted to building customer loyalty through Microsoft's enterprise project partner channel and user community initiatives. Prior to joining Neighborhood America, Christine served with Pcubed, a global services and solutions firm specializing in enterprise program and project management. There, she was responsible for overall global strategy and business operations for MPUG, a strategic initiative between Pcubed and Microsoft to build the official community for Microsoft Project."
Christine holds a BA degree in English from Duke University and an MBA in Global Marketing and Management from the University of Florida. She has completed coursework at the University of East Anglia in Norwich, England as well as executive education at both the Kellogg-WHU Executive MBA Program in Vallendar, Germany and CIMBA (Consortium International MBA) in Asolo, Italy. Christine is accredited in Public Relations.
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Microsoft Unveils Cloud Computing Applications for Government
by Steve Towns
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Microsoft also unveiled a new web site, www.publicsectorondemand.com, which it hopes will become a hub for idea-sharing among government agencies, Microsoft and solution developers.
As a Microsoft partner, Neighborhood America's REVEAL is the enterprise software that supports this innovative forum.
Read the article that appeared in Government Technology.
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Emerging 'Social CRM' Trend is Led by Desire to Get More Personal with Wired Consumers
by Lauren Bell
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Social CRM" is one of the latest buzz terms in the CRM community, and lately, some major players in the space have been taking up the call.
Read the article that appeared in DMNews.
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Forum Moderator: Friend, Not Foe
by John S. Monroe
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For this new breed of Internet forums to be successful, moderators must actively define and enforce ground rules for the forum and for ensuring the dialogue stays on track from beginning to end - without censoring any point of view.
Read the article that appeared in Federal Computer Week.
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Unique Voting Process Earns Neighborhood America a Speaking Spot at Upcoming Conference
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It's not often a government-focused conference selects speakers through social media, but with a name like the Open Government & Innovations Conference (OGI), it seems highly appropriate.
Neighborhood America CEO Kim Patrick Kobza was nominated as a potential speaker along with an impressive list of his peers. The voting took place online, featuring each of the speakers' discussion topics. In the spirit of Web 2.0, folks voted for the most thoughtful discussions, and when the voting was complete, Kim came out on top!
On July 21st & 22nd, Kim and other industry leaders convene at the Walter E. Washington Convention Center in Washington. Facilitated by the Department of Defense, the OGI is an opportunity to collaboratively explore how government can use-and is already using-social media tools and social software to achieve President Obama's call for government transparency, participation, collaboration and innovation.
The conference will feature real-world case studies and insights presented by the government leaders who, themselves, are leveraging social media tools and Web 2.0 technologies to define and create a more open and innovative United States government.
Kim speaks on Wednesday, July 22nd during a session focused on external collaboration.
For more information, visit: http://www.opengovinnovations.com/.
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Rockstars of Gov 2.0 Discuss What it Takes to Get the Job Done
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Earlier this month, our CEO Kim Patrick Kobza jetted to Washington, D.C. to join a panel discussion, titled: Rockstars of Gov 2.0 Innovate Federal Acquisition," part of the Industry Advisory Council (IAC) Executive Sessions.
Gov 2.0 is a movement to provide more effective processes for government through Web 2.0 tools like wikis, social networking sites, blogs and RSS feeds. President Barack Obama, whose presidential campaign was heavily influenced by Web 2.0 technology, is calling for the utilization of these tools across all federal departments and agencies.
Kim spoke on how Web 2.0 technology can improve efficiencies in the procurement process; how deploying a secure online community where federal agencies can collaborate and drive innovation can significantly reduce costs and accelerate this process. He explained how social software with enterprise architectures can support this level of connectedness, without sacrificing security compliance.
He knows what he's talking about -- nearly a decade of experience helping government effectively employ Web 2.0 technology.
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Company Hosts Champions of Innovation
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This past June, the Economic Development Council of Collier County offered the community a first-hand look at local companies that are 'innovation pioneers.'
We believe that there are important lessons to be learned about innovation right here within our own community, says Bill O'Neill, EDC Board Chairman.
Recognized as a software company that is on the leading edge of what most believe is the future of marketing: social networking, approximately 75 business and community leaders visited Neighborhood America's headquarters to learn how the company is making a big impact in the industry.
Read more about the event at eWeeklyUpdate.
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Newsletters
In May, the Software and Information Industry Association (SIIA) invited Neighborhood America to share its competitive advantage and thought leadership with attendees of the SIIA NetGain 2009, The Convergence of Content & Technology.
Dan Miller, Executive Vice President of Business Strategy, previewed our product REVEAL during this five-minute presentation, and shared with the audience a scenario of how a business could benefit.
The SIIA also tapped a group of thought-leaders, including Dan, to address the new rules of licensing , building, and aggregating information.
Click here to watch Dan and others reveal insights on this important topic.
Twitter has become the latest must-have social media tool that everyone wants to master.
Why is Twitter important? Can a tweet drive business objectives? What steps should organizations take to get real returns?
To answer these questions, Marketing Experiments teamed up with Jason Breed, Sr. Account Executive at Neighborhood America, and Marc Meyer, CEO of Digital Response Marketing Group, to review research and examples, and examine different ways that businesses are - and should be - using Twitter.
Watch the webinar.
Featured MOVO Customer: Again Mobile
Learn how you can leverage mobile by visiting www.neighborhoodamerica.com/movo
Picture this: Your customers are at a baseball game at a local stadium, and they're given the opportunity to send their favorite players a message via the Jumbotron. They simply text the players team name and jersey number, plus their personal message, to a dedicated short code like your company's name and within seconds, they see it light up on the stadium screen along with your company name and logo.
Then, capitalizing on all of the excitement of an engaged audience, you run a poll for the audience to vote for their favorite player via their mobile devices, and the first 1,000 people who respond receive a free beverage at the concession stands. Your brand is now a part of the pro baseball experience.
These are the kind of text campaigns that Again Mobile works with Neighborhood America on for its customers - to hit it out of the park!"
Again Mobile is a full-service mobile marketing technology and services company based in Flemington, New Jersey. The company is committed to helping businesses of all sizes leverage the incredible one-to-one marketing opportunities within the mobile channel, working with clients to develop unique campaigns that allow them to engage customers and prospects in meaningful ways. Using exciting new opportunities like iPhone and other smart phone applications, mobile web sites, targeted mobile advertising campaigns, and text messaging campaigns, Again Mobile delivers measurable results to their clients.
Today, more than 85% of the population in the U.S. uses a mobile phone - and 65% of those mobile subscribers carry their handsets with them at all times. While a growing number of mobile phones today have internet capabilities, 97% of today's handsets are capable of sending and receiving text messages, and the activity is enormously popular, with the average adult sending and receiving more than 250 messages per month. Marketers have, for this reason, found text messaging to be an excellent way to build and deepen relationships with their target audiences.
When Again Mobile was looking for a partner to provide the back-end technology for its mobile text campaign services, they chose Neighborhood America's MOVO technology and services. Of course they considered many of the other great companies in the space, but what Again Mobile was looking for was a reliable partner" - someone to consult with, brainstorm with, develop with, and implement with. Neighborhood America was that partner.
With Neighborhood America on board as a partner, Again Mobile is able to offer an even greater market reach to its customers, enabling them to connect with the 260 million mobile phone users across the U.S. Again Mobile's strategic text campaigns enabled clients to create and implement text-based special offers (like coupons and sale announcements), surveys, polls, alerts, reminders - and even more innovative campaigns.
Featured Point of View: Mark Emery
Join our community to share social media insights and learn from your peers by visiting Community.NeighborhoodAmerica.com
By Mark Emery, Agency Alliance Manager
Sometimes it's easy to get lost in all the jargon and social media Kool-Aid. I wanted to see what people in the real world thought about the world of Web 2.0.
Check out Mark's three-minute video and share with him your thoughts here.
Neighborhood America welcomes Christine Buonocore as its Director of Global Alliances. In her position, Christine will be instrumental in building Neighborhood America's value chain by advancing the broad based distribution of our business solutions.
Christine brings 18 years of progressive business development, marketing and management experience - including nine plus years at a director level devoted to building customer loyalty through Microsoft's enterprise project partner channel and user community initiatives. Prior to joining Neighborhood America, Christine served with Pcubed, a global services and solutions firm specializing in enterprise program and project management. There, she was responsible for overall global strategy and business operations for MPUG, a strategic initiative between Pcubed and Microsoft to build the official community for Microsoft Project."
Christine holds a BA degree in English from Duke University and an MBA in Global Marketing and Management from the University of Florida. She has completed coursework at the University of East Anglia in Norwich, England as well as executive education at both the Kellogg-WHU Executive MBA Program in Vallendar, Germany and CIMBA (Consortium International MBA) in Asolo, Italy. Christine is accredited in Public Relations.
by Steve Towns
Microsoft also unveiled a new web site, www.publicsectorondemand.com, which it hopes will become a hub for idea-sharing among government agencies, Microsoft and solution developers.
As a Microsoft partner, Neighborhood America's REVEAL is the enterprise software that supports this innovative forum.
Read the article that appeared in Government Technology.
by Lauren Bell
Social CRM" is one of the latest buzz terms in the CRM community, and lately, some major players in the space have been taking up the call.
Read the article that appeared in DMNews.
by John S. Monroe
For this new breed of Internet forums to be successful, moderators must actively define and enforce ground rules for the forum and for ensuring the dialogue stays on track from beginning to end - without censoring any point of view.
Read the article that appeared in Federal Computer Week.
It's not often a government-focused conference selects speakers through social media, but with a name like the Open Government & Innovations Conference (OGI), it seems highly appropriate.
Neighborhood America CEO Kim Patrick Kobza was nominated as a potential speaker along with an impressive list of his peers. The voting took place online, featuring each of the speakers' discussion topics. In the spirit of Web 2.0, folks voted for the most thoughtful discussions, and when the voting was complete, Kim came out on top!
On July 21st & 22nd, Kim and other industry leaders convene at the Walter E. Washington Convention Center in Washington. Facilitated by the Department of Defense, the OGI is an opportunity to collaboratively explore how government can use-and is already using-social media tools and social software to achieve President Obama's call for government transparency, participation, collaboration and innovation.
The conference will feature real-world case studies and insights presented by the government leaders who, themselves, are leveraging social media tools and Web 2.0 technologies to define and create a more open and innovative United States government.
Kim speaks on Wednesday, July 22nd during a session focused on external collaboration.
For more information, visit: http://www.opengovinnovations.com/.
Earlier this month, our CEO Kim Patrick Kobza jetted to Washington, D.C. to join a panel discussion, titled: Rockstars of Gov 2.0 Innovate Federal Acquisition," part of the Industry Advisory Council (IAC) Executive Sessions.
Gov 2.0 is a movement to provide more effective processes for government through Web 2.0 tools like wikis, social networking sites, blogs and RSS feeds. President Barack Obama, whose presidential campaign was heavily influenced by Web 2.0 technology, is calling for the utilization of these tools across all federal departments and agencies.
Kim spoke on how Web 2.0 technology can improve efficiencies in the procurement process; how deploying a secure online community where federal agencies can collaborate and drive innovation can significantly reduce costs and accelerate this process. He explained how social software with enterprise architectures can support this level of connectedness, without sacrificing security compliance.
He knows what he's talking about -- nearly a decade of experience helping government effectively employ Web 2.0 technology.
This past June, the Economic Development Council of Collier County offered the community a first-hand look at local companies that are 'innovation pioneers.'
We believe that there are important lessons to be learned about innovation right here within our own community, says Bill O'Neill, EDC Board Chairman.
Recognized as a software company that is on the leading edge of what most believe is the future of marketing: social networking, approximately 75 business and community leaders visited Neighborhood America's headquarters to learn how the company is making a big impact in the industry.
Read more about the event at eWeeklyUpdate.