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| MMAReaLife.com's Social Network Leads to Cross-Promotional Partnership with Hooters |
The night of UFC 94, Mixed Martial Arts (MMA) fans gather at the Hooters in Columbus, Ohio off East Main Street. Sure, it's a place to grab a frosty brew, some wings, and settle in for the fights, but tonight… fans are in for a treat.
In walks UFC Fighter Sean Salmon. He's there to sign autographs, while a local radio station broadcasting live is handing out giveaways… posters, autographed apparel. This is the type of experience MMAReaLife.com wants to provide fans online and offline.
Most of us go to our local Hooters to watch the UFC events with our friends and family. So it only makes sense that MMAReaLife.com develop a cross-promotional partnership with Hooters.
The site is an interactive online community powered by Neighborhood America that provides 24/7 access to world-class MMA athletes, ring girls, gyms and other passionate fans. Neighborhood America's social technologies enable members to interact with each other by setting up profiles, posting photos and videos – and like no other MMA inspired social network, through its mobile technology and video chat.
"Our goal has always been to connect MMA fans to all of their favorite fighters and personalities," says Dante F. DiSabato, President & Founder of MMAReaLife.com. "This partnership allows us to reach our target audience, enhance their experience, and drive them to the site to fuel participation."
The partnership kicked off with three stores in Columbus, with hopes to expand nationwide. Participating locations feature TV markers promoting MMAReaLife.com, which includes a MOVO Mobile campaign that invites fans to text keyword 'MMA' to short code '247365' to receive the latest news and giveaways.
Check out the community and why MMA is becoming the fastest-growing sport at http://www.mmarealife.com/.
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Featured MOVO Customer: AutoGross Marketing
Learn how you can leverage mobile by visiting MOVOmobile.com
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AutoMOBILE Marketing: Changing the Dynamics of the Automotive Business
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Kelly Blue Book. Edmunds. Auto Trader.
These websites have revolutionized the way consumers gather information when they're in the market to buy a car. But when the Internet arrived, many automotive dealerships weren't sure they even needed a Website.
Today, if you're a dealership without a site you're at a competitive disadvantage.
"The Internet changed the dynamics of the 100-year-old car business," says Cade Farber, Owner of AutoGross Marketing Consultants. "Mobile marketing will do the same and, predictably, at an alarming rate."
AutoGross Marketing Consultants is a leading automotive liquidator that partners with dealerships in the U.S., Canada, and Mexico to increase sales, profits, and sales team expertise. The company hosts marketing events to attract consumers and generate revenues. The dealers rely on AutoGross Marketing Consultants to deliver ROI on advertising.
Last year, Cade started shopping around for a mobile marketing company that could support his efforts to integrate text-messaging campaigns into traditional forms of advertising for many of his six thousand dealers.
He spoke to several companies, but when he landed on Neighborhood America he was sold.
"Neighborhood America educated us on all the different applications and how they could interact with our business, to quickly build out a database of consumers," says Cade. "The other companies didn't take the time to understand my business or build a relationship with me. That's the reason I chose the company."
In October 2008, AutoGross Marketing Consultants started using Neighborhood America's MOVO Mobile solution to help dealerships engage consumers and capture valuable data.
It allows them to do something that they haven't been able to do effectively in the past with traditional marketing, like direct mail or radio promotions, which is track the success of the campaign.
"I love the fact we can run separate campaigns and track different media to tell which ones are more effective," says Cade. "It's helped us tailor the way we market and manage advertising campaigns."
Through MOVO Mobile's reporting analytics, Cade can immediately gauge the effectiveness of a campaign by associating a different call-to-action with each piece. And it all comes a considerably lower cost.
Cade feels that traditional ways of reaching out to consumers has been greatly enhanced by the use of mobile marketing.
"What I enjoy the most about using MOVO Mobile is that it involves our customers, who are now interacting with our media, responding to it through their mobile phones," says Cade. "It's highly interactive and personal."
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Marketing Through Facebook?
By Ron Duquette, Account Executive
|
I am a frequent visitor to my Linkedin groups, especially the highly moderated for spam group 'Social Media Marketing.'
It's actually a pleasant experience because the members are there to learn and share knowledge -- other than spam people with their horrible consulting services or company elevator pitches.
So, a couple weeks ago during lunch, I visited the group 'Social Media Marketing' and someone started a thread on "Marketing through Facebook." Really nothing specific here, the question was, "How do companies market through Facebook?" It was a pretty open question. Read More
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The Business of Government
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Social media and mobile outreach have become a standard way of interacting and engaging with consumers. As a result, many brands have acted accordingly and have been met with great success.
Neighborhood America's newest eBook, 'The Business of Government: Why Government Leaders Should Behave Like Brands', enables government leaders to learn from this success to better engage constituencies and bring the voice of the public back into governmental processes.
Through compelling customer case stories, industry research and examples drawn from the Obama team's successful adoption of social media during the presidential campaign, the eBook supports the President's declaration that "openness will strengthen our democracy and promote efficiency and effectiveness in Government" (President Barack Obama, memorandum dated January 27, 2009).
The current eBook is one of several resources that will be made available to the public sector, in an effort to leverage Neighborhood America's expertise to usher in a new era of governance.
To download the free eBook, visit http://www.neighborhoodamerica.com/e-books.
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Taming the Digital Client in 2009
by Barton Goldenberg
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In the face of an economic downturn that has been severe, multifaceted, and particularly complex, it's critical to note some companies have opted not to make any cuts to their 2009 CRM plans...
Companies will increasingly consider software-as-a-service (SaaS) options to shift CRM projects to the Web. Companies such as Neighborhood America, Mzinga, and others have already begun to extend their Web 2.0 technology offerings into the CRM space, with impressive results.
Read the article that appeared in DestinationCRM.
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Neighborhood America Hosts Upcoming Webinar, Provides Exclusive Access to Social Media Blueprint
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First things first: if you're a company embarking on social media initiatives you have to have a strategy in place.
Michael W. Thomas, Director of CRM & Social Media Strategy at Neighborhood America, and President of the National CRM Association, is excited to share his expertise at a February 12th webinar.
The webinar, titled: Walking Through Your Social Media Blueprint (Don't Have One? Then This Webinar Is For You!), provides attendees exclusive access to a Community Blueprint created by Neighborhood America -- a unique approach used by the company to deliver ROI for many of its clients.
"Walking through the Community Blueprint to plan your social media strategy should be the required first step in mapping your business initiatives to achieve the highest results for your company," says Michael W. Thomas.
The five-step Blueprint enables companies to set the goals and expectations of the community, and then map the technology accordingly. It's a living document that continually evolves, as the company's needs change. Most of all, with the goals, expectations and deliverables set up front, that all parties involved are held accountable to these metrics.
The webinar also includes case studies and a closer look at REVEAL, Neighborhood America's newest Business Service that allows organizations to leverage social media to uncover the best ideas and accomplish business goals.
To learn more about the webinar contact:
Angela Hodge, Events Coordinator
ahodge@neighborhoodamerica.com
239.552.3130
Register to join at: https://www2.gotomeeting.com/register/529134664.
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We're Inviting Ourselves Over. Should We Bring Coffee or Cocktails?
|
Imagine opening a package sent from a company with a coffee mug and martini glass tucked inside. On top, an invite that reads: "We're inviting ourselves over. Should we bring coffee or cocktails?"
Whoa, an awfully bold statement to make, don't you think?
Well, that's Neighborhood America's approach to capture the attention of top advertising agencies in the Atlanta area as we kick off a new educational series this February called Coffee & Cocktails.
Coffee & Cocktails is a social media workshop minus the sales pitch. Neighborhood America actually comes to the ad agency. All the agency has to do is bring their creatives, clients, or questions… and we bring the delicious drinks. They pick whether they'd prefer a caffeine fix or a Happy Hour relaxer. Best of all, the event is FREE.
"The agency community is on the front line of the battle between increasingly high expectations surrounding social media and dwindling marketing budgets," says Mark Emery, Director of Business Development at Neighborhood America. "Our goal is to work with agencies to configure the right mix of technology, techniques and know-how to help their clients maximize their results."
Joining Mark on the road will be David Bankston, CTO, and Shelli Wright, Director of Creative Services. The team will be sharing their expertise and lessons learned from our work with some of the country's award-winning agencies, including Carat and Crispin + Porter Bogusky.
To learn more about Coffee & Cocktails contact:
Shelli Wright, Director of Creative Services
swright@neighborhoodamerica.com
239.248.2773
(Angela Hodge, Events Coordinator, Neighborhood America, contributed to this article.)
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Newsletters
Announcing REVEAL: One of Neighborhood America's Many Business Services Now Available
Neighborhood America launches a new line of Business Services, a model unique to the industry, to help corporate executives and government leaders alike navigate the next stage of Web 2.0 and social media within their organizations.
These Business Services combine components of our award-winning ELAvate solution designed to meet specific business needs and deliver clearly defined results. We've taken the experience of helping clients achieve objectives and packaged what social technologies have worked successfully.
Business Services currently available include:
CONVERGE - Designed for enterprises that wish to provide a complete social networking destination. Converge is primarily suited for organizations whose target audience shares a strong desire to interact with the brand, as well as other members, around common interests and passions.
CAPTURE - Designed for companies that seek to enable community members to support, encourage and teach one another through shared content, stories and recommendations.
UNIFY - Designed for government agencies desiring greater collaboration with citizens to improve efficiencies and strengthen citizen relationships. Unify enables agencies to gain valuable insight from the constituents they serve in order to align public resources and policies with citizen input. Returns are delivered by way of increased public participation at lower costs, greater staff efficiencies and optimized investments in public resources.
MOVO - Neighborhood America is the only enterprise social network provider that includes a mobile application. Demonstrating market foresight into the emerging importance of mobile in customer engagement strategies, the company acquired MOVO Mobile in 2006 and has since enabled customers to extend their reach beyond the Web to the most personal device available. MOVO enables private and public sector entities the ability to complement online strategies with mobile marketing campaigns that deliver immediate, measurable results to consumers on the go.
Want to learn more about how each of our Business Services can help your organization?
Visit http://www.neighborhoodamerica.com/elavate and click on each service.
Click on the images above to watch a short video overview on REVEAL.
The night of UFC 94, Mixed Martial Arts (MMA) fans gather at the Hooters in Columbus, Ohio off East Main Street. Sure, it's a place to grab a frosty brew, some wings, and settle in for the fights, but tonight… fans are in for a treat.
In walks UFC Fighter Sean Salmon. He's there to sign autographs, while a local radio station broadcasting live is handing out giveaways… posters, autographed apparel. This is the type of experience MMAReaLife.com wants to provide fans online and offline.
Most of us go to our local Hooters to watch the UFC events with our friends and family. So it only makes sense that MMAReaLife.com develop a cross-promotional partnership with Hooters.
The site is an interactive online community powered by Neighborhood America that provides 24/7 access to world-class MMA athletes, ring girls, gyms and other passionate fans. Neighborhood America's social technologies enable members to interact with each other by setting up profiles, posting photos and videos – and like no other MMA inspired social network, through its mobile technology and video chat.
"Our goal has always been to connect MMA fans to all of their favorite fighters and personalities," says Dante F. DiSabato, President & Founder of MMAReaLife.com. "This partnership allows us to reach our target audience, enhance their experience, and drive them to the site to fuel participation."
The partnership kicked off with three stores in Columbus, with hopes to expand nationwide. Participating locations feature TV markers promoting MMAReaLife.com, which includes a MOVO Mobile campaign that invites fans to text keyword 'MMA' to short code '247365' to receive the latest news and giveaways.
Check out the community and why MMA is becoming the fastest-growing sport at http://www.mmarealife.com/.
Featured MOVO Customer: AutoGross Marketing
Learn how you can leverage mobile by visiting MOVOmobile.com
Kelly Blue Book. Edmunds. Auto Trader.
These websites have revolutionized the way consumers gather information when they're in the market to buy a car. But when the Internet arrived, many automotive dealerships weren't sure they even needed a Website.
Today, if you're a dealership without a site you're at a competitive disadvantage.
"The Internet changed the dynamics of the 100-year-old car business," says Cade Farber, Owner of AutoGross Marketing Consultants. "Mobile marketing will do the same and, predictably, at an alarming rate."
AutoGross Marketing Consultants is a leading automotive liquidator that partners with dealerships in the U.S., Canada, and Mexico to increase sales, profits, and sales team expertise. The company hosts marketing events to attract consumers and generate revenues. The dealers rely on AutoGross Marketing Consultants to deliver ROI on advertising.
Last year, Cade started shopping around for a mobile marketing company that could support his efforts to integrate text-messaging campaigns into traditional forms of advertising for many of his six thousand dealers.
He spoke to several companies, but when he landed on Neighborhood America he was sold.
"Neighborhood America educated us on all the different applications and how they could interact with our business, to quickly build out a database of consumers," says Cade. "The other companies didn't take the time to understand my business or build a relationship with me. That's the reason I chose the company."
In October 2008, AutoGross Marketing Consultants started using Neighborhood America's MOVO Mobile solution to help dealerships engage consumers and capture valuable data.
It allows them to do something that they haven't been able to do effectively in the past with traditional marketing, like direct mail or radio promotions, which is track the success of the campaign.
"I love the fact we can run separate campaigns and track different media to tell which ones are more effective," says Cade. "It's helped us tailor the way we market and manage advertising campaigns."
Through MOVO Mobile's reporting analytics, Cade can immediately gauge the effectiveness of a campaign by associating a different call-to-action with each piece. And it all comes a considerably lower cost.
Cade feels that traditional ways of reaching out to consumers has been greatly enhanced by the use of mobile marketing.
"What I enjoy the most about using MOVO Mobile is that it involves our customers, who are now interacting with our media, responding to it through their mobile phones," says Cade. "It's highly interactive and personal."
Featured Point of View: Ron Duquette
Join our community to share social media insights and learn from your peers by visiting Community.NeighborhoodAmerica.com
By Ron Duquette, Account Executive
I am a frequent visitor to my Linkedin groups, especially the highly moderated for spam group 'Social Media Marketing.'
It's actually a pleasant experience because the members are there to learn and share knowledge -- other than spam people with their horrible consulting services or company elevator pitches.
So, a couple weeks ago during lunch, I visited the group 'Social Media Marketing' and someone started a thread on "Marketing through Facebook." Really nothing specific here, the question was, "How do companies market through Facebook?" It was a pretty open question. Read More
Social media and mobile outreach have become a standard way of interacting and engaging with consumers. As a result, many brands have acted accordingly and have been met with great success.
Neighborhood America's newest eBook, 'The Business of Government: Why Government Leaders Should Behave Like Brands', enables government leaders to learn from this success to better engage constituencies and bring the voice of the public back into governmental processes.
Through compelling customer case stories, industry research and examples drawn from the Obama team's successful adoption of social media during the presidential campaign, the eBook supports the President's declaration that "openness will strengthen our democracy and promote efficiency and effectiveness in Government" (President Barack Obama, memorandum dated January 27, 2009).
The current eBook is one of several resources that will be made available to the public sector, in an effort to leverage Neighborhood America's expertise to usher in a new era of governance.
To download the free eBook, visit http://www.neighborhoodamerica.com/e-books.
by Barton Goldenberg
In the face of an economic downturn that has been severe, multifaceted, and particularly complex, it's critical to note some companies have opted not to make any cuts to their 2009 CRM plans...
Companies will increasingly consider software-as-a-service (SaaS) options to shift CRM projects to the Web. Companies such as Neighborhood America, Mzinga, and others have already begun to extend their Web 2.0 technology offerings into the CRM space, with impressive results.
Read the article that appeared in DestinationCRM.
First things first: if you're a company embarking on social media initiatives you have to have a strategy in place.
Michael W. Thomas, Director of CRM & Social Media Strategy at Neighborhood America, and President of the National CRM Association, is excited to share his expertise at a February 12th webinar.
The webinar, titled: Walking Through Your Social Media Blueprint (Don't Have One? Then This Webinar Is For You!), provides attendees exclusive access to a Community Blueprint created by Neighborhood America -- a unique approach used by the company to deliver ROI for many of its clients.
"Walking through the Community Blueprint to plan your social media strategy should be the required first step in mapping your business initiatives to achieve the highest results for your company," says Michael W. Thomas.
The five-step Blueprint enables companies to set the goals and expectations of the community, and then map the technology accordingly. It's a living document that continually evolves, as the company's needs change. Most of all, with the goals, expectations and deliverables set up front, that all parties involved are held accountable to these metrics.
The webinar also includes case studies and a closer look at REVEAL, Neighborhood America's newest Business Service that allows organizations to leverage social media to uncover the best ideas and accomplish business goals.
To learn more about the webinar contact:
Angela Hodge, Events Coordinator
ahodge@neighborhoodamerica.com
239.552.3130
Register to join at: https://www2.gotomeeting.com/register/529134664.
Imagine opening a package sent from a company with a coffee mug and martini glass tucked inside. On top, an invite that reads: "We're inviting ourselves over. Should we bring coffee or cocktails?"
Whoa, an awfully bold statement to make, don't you think?
Well, that's Neighborhood America's approach to capture the attention of top advertising agencies in the Atlanta area as we kick off a new educational series this February called Coffee & Cocktails.
Coffee & Cocktails is a social media workshop minus the sales pitch. Neighborhood America actually comes to the ad agency. All the agency has to do is bring their creatives, clients, or questions… and we bring the delicious drinks. They pick whether they'd prefer a caffeine fix or a Happy Hour relaxer. Best of all, the event is FREE.
"The agency community is on the front line of the battle between increasingly high expectations surrounding social media and dwindling marketing budgets," says Mark Emery, Director of Business Development at Neighborhood America. "Our goal is to work with agencies to configure the right mix of technology, techniques and know-how to help their clients maximize their results."
Joining Mark on the road will be David Bankston, CTO, and Shelli Wright, Director of Creative Services. The team will be sharing their expertise and lessons learned from our work with some of the country's award-winning agencies, including Carat and Crispin + Porter Bogusky.
To learn more about Coffee & Cocktails contact:
Shelli Wright, Director of Creative Services
swright@neighborhoodamerica.com
239.248.2773
(Angela Hodge, Events Coordinator, Neighborhood America, contributed to this article.)
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