It seems to get more and more exciting every month around here! This month, we were excited to feature our work with the Knight Foundation. Since 2007, the John S. and James L. Knight Foundation has funded and run the $25 million Knight News Challenge, the second largest innovation contest in the world. The News Challenge funds ideas that utilize digital technology to deliver information, with the potential to impact the future of news.
For four consecutive years, the Knight Foundation has trusted INgage Networks’ ELAvate solution to manage this annual contest. The contest has been a huge success, and we were eager and proud to feature the impact of our software on the contest through a downloadable case study. Get your copy here.
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Where INgagers Share Their Thoughts, Feelings, and Opinions on Social Media Trends.
7 Things You Don't Know About Social Media Software:
1) There is a Return-On-Investment. It may not be as clear-cut as other marketing methods, but there clearly is ROI on social media software and it's likely an even better ROI than you get with other marketing methods such as print and TV/radio based on the fact that the cost is significantly less. Take a look at our social media case study which exemplifies this.
2) Social media software does not replace Facebook, Twitter, and You Tube utilization. Rather it works in collaboration with those and any other social media strategies you use in order to enhance your performance on those social media sites as well as on the social media software you utilize.
3) Social media software does not thrive on its own.. Just like Facebook and Twitter, social media software requires strategy and management in order to be successful. It requires planning and adjustment of strategy just like any other marketing campaign. WITHOUT strategy and management of social media software, a company will not be successful with social media software. WITH strategy and management of social media software, companies can be incredibly successful. Just take a look at these successful brands and government agencies.
4) You can prove ROI on social media software. Many companies don't feel that they need to, but businesses should require that social software companies show ROI for their specific business prior to signing a contract with them. We assure you that it can be done! (At INgage Networks, we are committed to always showing ROI to our customers. We want them to feel confident in their decision prior to signing with us!)
5) You can track revenue from social media software. You can NOT track revenue from Facebook, Twitter, and You Tube. I'd love to disagree with this statement since I believe that with so many companies getting involved in Facebook, Twitter, and You Tube, there MUST be some way to track revenue from them. However, I have had numerous discussions with a variety of companies who use Facebook, Twitter, and You Tube and not a single company has been able to track revenue from those social media sites.
6) Social media software does not replace your website. Rather it is a component of your website such as a tab with a link leading to the social media software. Companies still need a website when they have social media software. In fact, the social media software should enable the company to have more activity on their site.
7) Social media software costs less than traditional marketing methods. Companies spend millions on TV commercials and hundreds of thousands on print campaigns. Social media software does not cost even close to that with customization and has an even higher return. Furthermore, while print and tv push messages in front of consumers, social media software gets consumers to market for you-what could be better? |
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 Our Executive Vice President of Business Strategy, Dan Miller, attended the Software & Information Industry Association (SIIA) All About Mobile Conference in San Jose, California, this past month. We asked Dan to share some of the exciting and innovative information that he brought back on the future of mobile:
Q:Dan, you participated in the "Transitioning Existing Solutions to Mobile Devices" panel session at the conference.
What would you say was the consensus that came from the panel for how to tackle the overall strategy and successfully move enterprises' applications and solutions to mobile devices?"
A: There wasn't necessarily a consensus strategy from the panel discussion. However, INgage's strategy includes the use of SMS to enable our customers to drive outreach and engagement to community participants while they are away from their PCs. This same strategy can be used to connect online with offline activities for brands and/or public organizations. Finally, our mobile application development capabilities bring very focused interactions to the one device that cuts across geographies and demographics.
Q: There was a great group of panelists alongside you at the "Transitioning Existing Solutions to Mobile Devices" panel session at the conference.
Was there anything in particular that one of these panelists said that has stuck with you or that has even changed your perspective on moving enterprises' applications and solutions to mobile devices?
A: Not necessarily one thing, but it was great to understand that all of the panelists' companies are challenged with similar issues that include making some smart bets on how users want to access solutions via their mobile devices.
Q: There were numerous other panels throughout the conference, including "Selling Mobile to the Enterprise" , "Mobile Marketing - The Next Frontier", and "Monetizing Mobile." Which of the other panels did you find to be most "INgaging" and why?
A: Well, I have a strong background in mobile marketing, so I would have to say that panel was the most enjoyable. It was interesting to hear from the panelists about their views on the state of mobile marketing. It was also interesting to hear about some of the new technologies that are leveraging near field communications, location-based services, and new 2-D barcodes. Of course, most of the same mobile marketing principals still apply as well. |
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Social media software is a little bit like building a watch--there are all kinds of internal gadgets that make the watch work, and a few tips and tricks along the way might help to get it working faster. Our ELAvate Community software is no different. Although simple and easy-to-use, there are some tips and tricks that will enable you to utilize ELAvate Community to its fullest potential in order to build and grow a successful online community. Here is the "Tip of the Month"', coming directly from our renowned Customer Service Department.
Q: We are concerned about the possibility of a member of our community posting inappropriate content. Is there a way I can block them from contributing to the community?
A: Yes, anyone with admin privileges has the ability to block members of the community at any time. To do so, simply login with admin rights, click the Admin tab and choose Members or Manage Members. You can scroll through the list of names or enter a username or email in the Search Text box and click Search. Once you locate the user, click Edit to the right of their information. Change the Status drop down box to Blocked and click Save. The user will no longer be able to login with that username/password nor will they be able to create a login with the email they used.
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Newsletters
So you must have been a little intrigued by our last newsletter if you're reading this one! Who can blame you? We're glad you're back. Welcome to the December issue of the INgage Networks Newsletter, where we provide you with knowledge, information, and thought-provoking data from within the top-secret and extremely secure INgage compound. Read on and enjoy!
It seems to get more and more exciting every month around here! This month, we were excited to feature our work with the Knight Foundation. Since 2007, the John S. and James L. Knight Foundation has funded and run the $25 million Knight News Challenge, the second largest innovation contest in the world. The News Challenge funds ideas that utilize digital technology to deliver information, with the potential to impact the future of news.
For four consecutive years, the Knight Foundation has trusted INgage Networks’ ELAvate solution to manage this annual contest. The contest has been a huge success, and we were eager and proud to feature the impact of our software on the contest through a downloadable case study. Get your copy here.
Where INgagers Share Their Thoughts, Feelings, and Opinions on Social Media Trends.
7 Things You Don't Know About Social Media Software:
1) There is a Return-On-Investment. It may not be as clear-cut as other marketing methods, but there clearly is ROI on social media software and it's likely an even better ROI than you get with other marketing methods such as print and TV/radio based on the fact that the cost is significantly less. Take a look at our social media case study which exemplifies this.
2) Social media software does not replace Facebook, Twitter, and You Tube utilization. Rather it works in collaboration with those and any other social media strategies you use in order to enhance your performance on those social media sites as well as on the social media software you utilize.
3) Social media software does not thrive on its own.. Just like Facebook and Twitter, social media software requires strategy and management in order to be successful. It requires planning and adjustment of strategy just like any other marketing campaign. WITHOUT strategy and management of social media software, a company will not be successful with social media software. WITH strategy and management of social media software, companies can be incredibly successful. Just take a look at these successful brands and government agencies.
4) You can prove ROI on social media software. Many companies don't feel that they need to, but businesses should require that social software companies show ROI for their specific business prior to signing a contract with them. We assure you that it can be done! (At INgage Networks, we are committed to always showing ROI to our customers. We want them to feel confident in their decision prior to signing with us!)
5) You can track revenue from social media software. You can NOT track revenue from Facebook, Twitter, and You Tube. I'd love to disagree with this statement since I believe that with so many companies getting involved in Facebook, Twitter, and You Tube, there MUST be some way to track revenue from them. However, I have had numerous discussions with a variety of companies who use Facebook, Twitter, and You Tube and not a single company has been able to track revenue from those social media sites.
6) Social media software does not replace your website. Rather it is a component of your website such as a tab with a link leading to the social media software. Companies still need a website when they have social media software. In fact, the social media software should enable the company to have more activity on their site.
7) Social media software costs less than traditional marketing methods. Companies spend millions on TV commercials and hundreds of thousands on print campaigns. Social media software does not cost even close to that with customization and has an even higher return. Furthermore, while print and tv push messages in front of consumers, social media software gets consumers to market for you-what could be better?
Q:Dan, you participated in the "Transitioning Existing Solutions to Mobile Devices" panel session at the conference.
What would you say was the consensus that came from the panel for how to tackle the overall strategy and successfully move enterprises' applications and solutions to mobile devices?"
A: There wasn't necessarily a consensus strategy from the panel discussion. However, INgage's strategy includes the use of SMS to enable our customers to drive outreach and engagement to community participants while they are away from their PCs. This same strategy can be used to connect online with offline activities for brands and/or public organizations. Finally, our mobile application development capabilities bring very focused interactions to the one device that cuts across geographies and demographics.
Q: There was a great group of panelists alongside you at the "Transitioning Existing Solutions to Mobile Devices" panel session at the conference.
Was there anything in particular that one of these panelists said that has stuck with you or that has even changed your perspective on moving enterprises' applications and solutions to mobile devices?
A: Not necessarily one thing, but it was great to understand that all of the panelists' companies are challenged with similar issues that include making some smart bets on how users want to access solutions via their mobile devices.
Q: There were numerous other panels throughout the conference, including "Selling Mobile to the Enterprise" , "Mobile Marketing - The Next Frontier", and "Monetizing Mobile." Which of the other panels did you find to be most "INgaging" and why?
A: Well, I have a strong background in mobile marketing, so I would have to say that panel was the most enjoyable. It was interesting to hear from the panelists about their views on the state of mobile marketing. It was also interesting to hear about some of the new technologies that are leveraging near field communications, location-based services, and new 2-D barcodes. Of course, most of the same mobile marketing principals still apply as well.
Social media software is a little bit like building a watch--there are all kinds of internal gadgets that make the watch work, and a few tips and tricks along the way might help to get it working faster. Our ELAvate Community software is no different. Although simple and easy-to-use, there are some tips and tricks that will enable you to utilize ELAvate Community to its fullest potential in order to build and grow a successful online community. Here is the "Tip of the Month"', coming directly from our renowned Customer Service Department.
Q: We are concerned about the possibility of a member of our community posting inappropriate content. Is there a way I can block them from contributing to the community?
A: Yes, anyone with admin privileges has the ability to block members of the community at any time. To do so, simply login with admin rights, click the Admin tab and choose Members or Manage Members. You can scroll through the list of names or enter a username or email in the Search Text box and click Search. Once you locate the user, click Edit to the right of their information. Change the Status drop down box to Blocked and click Save. The user will no longer be able to login with that username/password nor will they be able to create a login with the email they used.
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