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Customer Spotlight
   Nexxus Rocks NY Fashion Week Kickoff with Movo
They may seem like worlds apart, but fashion and music are increasingly intertwining as more musicians launch fashion lines and more designers align themselves with musicians.
Fashion Rocks is New York Fall Fashion Week’s hottest ticket, an annual concert at Radio City Music Hall where music’s A-list performers and the world’s hottest fashions share the stage. The September 7th event aired on CBS and was sponsored by Chevrolet, Citi, Dillard’s, Nexxus and Revlon.
Nexxus, a leader in salon hair care, capitalized on the multi-platform exposure of Fashion Rocks - which included a huge traditional media outreach in print, online, and out-of-home advertising - to do something big themselves. Nexxus’ marketing agency Carat created a mobile marketing campaign to reach consumers on the go and partnered with Neighborhood America to get the job done.
Print ads featuring Supermodel Elle Macpherson invited consumers to send a text message with keyword “style” or “looks” to NEXXUS (639987). Consumers who opted-in gained access to a mobile website built by Neighborhood America where they could download Macpherson's hair styling tips and tricks.
Not just a mobile campaign, Nexxus wanted to create a new level of interaction with consumers, an extension of their overall mission of becoming more of a trusted resource for style advice rather than simply a product, and empowering their customers to achieve personal excellence through the brand. This is Nexxus’ first foray into mobile marketing, but the brand is looking to grow their digital efforts.
Read the recent coverage in Adweek.
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Industry Spotlight |
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 Are You MH Fit?
First, Men’s Health magazine encouraged readers to “transform” themselves through an online community featuring participants willing to dedicate 8 weeks to building a better body. Now, it’s about staying “fit.”
Following the success of their first Neighborhood America-powered initiative Transform, Men’s Health launches Challenge - a 6-week program that invites readers to test themselves in 5 exercises, create a profile, and show the world how “MH Fit” they are.
From a technology standpoint, Challenge showcases how Neighborhood America can customize its platform to cater to our customers’ needs. Men’s Health needed additional flexibility to update the text on the community pages themselves, as often as they’d like, which helps them keep the content fresh and stay current with health trends. As a result, Neighborhood America built “dynamic” web pages that are editable.
While some online communities provide pages and links that take members to sites outside of the community, often times causing lower website traffic stats and frustration for members that can’t find their way back, that's not the case with Challenge. At the customer’s request, Neighborhood America set this initiative up differently, keeping members within the community. Now other customers can benefit from these added features.
Whereas Transform is a heavy-duty, life-changing initiative that Men’s Health launches a couple of times a year, Challenge allows the publisher to continue engaging and interacting with their audience year round, giving their readers the opportunity to remain fit.
Click here to visit Men's Health Challenge.
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Company News |
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  Brimming with Young Talent
The requirements are simple: you must be under the age of 40 and an industry professional within Florida’s Gulf Coast. Neighborhood America’s senior director of sales operations, Jason Breed, and chief financial officer, Pat Mulloy, easily fit the description, but when it comes to their business and community service, that’s where the two distinguish themselves from the pack.
Gulf Coast Business Review selected Breed, 35, from more than 200 nominations and Gulfshore Business magazine chose Mulloy, 35, as one of the region’s 40 under 40. The publications profile up-and-coming business professionals to keep an eye on each year. Breed and Mulloy bring a unique experience to Neighborhood America and are a driving force behind the company’s continued success. The recognition is a reflection not only of their personal achievements, but also of the amazing talent that is alive at Neighborhood America.
 Proactive Plan in Place
Hurricane Dean was the fourth named storm and the first hurricane of the 2007 Atlantic season. The Category 5 storm came ashore in Mexico on August 21st, a powerful reminder that the hurricane season typically becomes far more active in the coming months. Two years ago, Neighborhood America’s corporate headquarters in Naples, Florida weathered Hurricane Wilma. Fortunately, the storm didn’t cause any damage to our facility or injuries to our employees.
Neighborhood America has a business continuity and disaster recovery plan in place that is designed to enable fluid operations in the event of a storm event or other natural disaster. However, our servers, data and hosting is in a Tier-1 facility in a remote location, which means everything is housed in a secure, fireproof, climate-controlled data center. The company has also deployed its own MOVO mobile technology to notify all employees of any office closings/re-openings or updates regarding hurricanes via a text message to their mobile phones.
Companies across the nation have their own challenges; we are proactive in planning for them. This plan ensures it will be ‘business as usual’ at Neighborhood America, no matter what Mother Nature sends our way.
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Conferences and Events |
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  Strong States, Strong Nation
Citizens have grown accustomed to using the Internet to communicate with elected officials, who still face the common challenge of effectively managing online communications with their constituents. That’s because many of them don’t have the time or the resources needed to sift through massive amounts of email.
During the week of August 6th, Dan Bevarly, senior director of business development, joined thousands of state legislators and legislative staff in Boston, Massachusetts for the National Conference of State Legislatures’ "Strong States Strong Nation" 2007 State Legislative Summit. Bevarly took the opportunity to connect with decision-makers from various states to present Neighborhood America’s solution, and discuss how the technology is helping government officials across the nation connect with citizens to create meaningful dialogue.
NCSL is a bipartisan organization that provides research, technical assistance and opportunities for policymakers to exchange ideas on the most pressing state issues. This is the second year Neighborhood America attended the annual meeting.
 Keeping the Sun Shining on Florida
Florida is renowned for putting a high priority on the public's right of access to governmental meetings and records. In fact, the principles of open government are embodied not only in Florida statutes, but also guaranteed in the state Constitution, commonly known as the Sunshine Law. Recently, Governor Charlie Crist appointed a nine-member Commission on Open Government to review and ensure that all levels of government are accessible to citizens.
The first of three public hearings convened by the task force occurred in Tallahassee on August 22 and 23. Neighborhood America’s director of business development, Dan Bevarly, was invited to speak to the commission during the public comment forum. Bevarly discussed Neighborhood America’s collective knowledge around the challenges for "open government" in the age of the Internet and briefed the members on the company’s experiences in providing solutions to governing bodies to help them manage and enhance their public access and transparency processes. The Commission meets next in Fort Lauderdale, October 16-17.
For more information on Florida's Office of Open Government, visit http://www.flgov.com/og_home.
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Reader Satisfaction |
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It is our goal to deliver quality information of value to you. We encourage you to share your thoughts and suggestions on how we can improve our newsletter. Click here
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Newsletters
Customer Spotlight
Nexxus Rocks NY Fashion Week Kickoff with Movo
They may seem like worlds apart, but fashion and music are increasingly intertwining as more musicians launch fashion lines and more designers align themselves with musicians.
Fashion Rocks is New York Fall Fashion Week’s hottest ticket, an annual concert at Radio City Music Hall where music’s A-list performers and the world’s hottest fashions share the stage. The September 7th event aired on CBS and was sponsored by Chevrolet, Citi, Dillard’s, Nexxus and Revlon.
Nexxus, a leader in salon hair care, capitalized on the multi-platform exposure of Fashion Rocks - which included a huge traditional media outreach in print, online, and out-of-home advertising - to do something big themselves. Nexxus’ marketing agency Carat created a mobile marketing campaign to reach consumers on the go and partnered with Neighborhood America to get the job done.
Print ads featuring Supermodel Elle Macpherson invited consumers to send a text message with keyword “style” or “looks” to NEXXUS (639987). Consumers who opted-in gained access to a mobile website built by Neighborhood America where they could download Macpherson's hair styling tips and tricks.
Not just a mobile campaign, Nexxus wanted to create a new level of interaction with consumers, an extension of their overall mission of becoming more of a trusted resource for style advice rather than simply a product, and empowering their customers to achieve personal excellence through the brand. This is Nexxus’ first foray into mobile marketing, but the brand is looking to grow their digital efforts.
Read the recent coverage in Adweek.
First, Men’s Health magazine encouraged readers to “transform” themselves through an online community featuring participants willing to dedicate 8 weeks to building a better body. Now, it’s about staying “fit.”
Following the success of their first Neighborhood America-powered initiative Transform, Men’s Health launches Challenge - a 6-week program that invites readers to test themselves in 5 exercises, create a profile, and show the world how “MH Fit” they are.
From a technology standpoint, Challenge showcases how Neighborhood America can customize its platform to cater to our customers’ needs. Men’s Health needed additional flexibility to update the text on the community pages themselves, as often as they’d like, which helps them keep the content fresh and stay current with health trends. As a result, Neighborhood America built “dynamic” web pages that are editable.
While some online communities provide pages and links that take members to sites outside of the community, often times causing lower website traffic stats and frustration for members that can’t find their way back, that's not the case with Challenge. At the customer’s request, Neighborhood America set this initiative up differently, keeping members within the community. Now other customers can benefit from these added features.
Whereas Transform is a heavy-duty, life-changing initiative that Men’s Health launches a couple of times a year, Challenge allows the publisher to continue engaging and interacting with their audience year round, giving their readers the opportunity to remain fit.
Click here to visit Men's Health Challenge.
The requirements are simple: you must be under the age of 40 and an industry professional within Florida’s Gulf Coast. Neighborhood America’s senior director of sales operations, Jason Breed, and chief financial officer, Pat Mulloy, easily fit the description, but when it comes to their business and community service, that’s where the two distinguish themselves from the pack.
Gulf Coast Business Review selected Breed, 35, from more than 200 nominations and Gulfshore Business magazine chose Mulloy, 35, as one of the region’s 40 under 40. The publications profile up-and-coming business professionals to keep an eye on each year. Breed and Mulloy bring a unique experience to Neighborhood America and are a driving force behind the company’s continued success. The recognition is a reflection not only of their personal achievements, but also of the amazing talent that is alive at Neighborhood America.
Hurricane Dean was the fourth named storm and the first hurricane of the 2007 Atlantic season. The Category 5 storm came ashore in Mexico on August 21st, a powerful reminder that the hurricane season typically becomes far more active in the coming months. Two years ago, Neighborhood America’s corporate headquarters in Naples, Florida weathered Hurricane Wilma. Fortunately, the storm didn’t cause any damage to our facility or injuries to our employees.
Neighborhood America has a business continuity and disaster recovery plan in place that is designed to enable fluid operations in the event of a storm event or other natural disaster. However, our servers, data and hosting is in a Tier-1 facility in a remote location, which means everything is housed in a secure, fireproof, climate-controlled data center. The company has also deployed its own MOVO mobile technology to notify all employees of any office closings/re-openings or updates regarding hurricanes via a text message to their mobile phones.
Companies across the nation have their own challenges; we are proactive in planning for them. This plan ensures it will be ‘business as usual’ at Neighborhood America, no matter what Mother Nature sends our way.
by Paul R. La Monica
Social networking and user-generated content are all the rage in the media world. CTO David Bankston discusses how Scripps Networks is targeting a younger demographic, just in time for Back to School.
Read the full article in CNNMoney.
by Paul Demery
As more shoppers spend more time online - on web-enabled phones and other mobile devices as well as on Internet-connected laptops and desktops - new technologies are opening ways for merchants to grab their attention and lure them into shops.
Read the full article in Internet Retailer.
Citizens have grown accustomed to using the Internet to communicate with elected officials, who still face the common challenge of effectively managing online communications with their constituents. That’s because many of them don’t have the time or the resources needed to sift through massive amounts of email.
During the week of August 6th, Dan Bevarly, senior director of business development, joined thousands of state legislators and legislative staff in Boston, Massachusetts for the National Conference of State Legislatures’ "Strong States Strong Nation" 2007 State Legislative Summit. Bevarly took the opportunity to connect with decision-makers from various states to present Neighborhood America’s solution, and discuss how the technology is helping government officials across the nation connect with citizens to create meaningful dialogue.
NCSL is a bipartisan organization that provides research, technical assistance and opportunities for policymakers to exchange ideas on the most pressing state issues. This is the second year Neighborhood America attended the annual meeting.
Florida is renowned for putting a high priority on the public's right of access to governmental meetings and records. In fact, the principles of open government are embodied not only in Florida statutes, but also guaranteed in the state Constitution, commonly known as the Sunshine Law. Recently, Governor Charlie Crist appointed a nine-member Commission on Open Government to review and ensure that all levels of government are accessible to citizens.
The first of three public hearings convened by the task force occurred in Tallahassee on August 22 and 23. Neighborhood America’s director of business development, Dan Bevarly, was invited to speak to the commission during the public comment forum. Bevarly discussed Neighborhood America’s collective knowledge around the challenges for "open government" in the age of the Internet and briefed the members on the company’s experiences in providing solutions to governing bodies to help them manage and enhance their public access and transparency processes. The Commission meets next in Fort Lauderdale, October 16-17.
For more information on Florida's Office of Open Government, visit http://www.flgov.com/og_home.
It is our goal to deliver quality information of value to you. We encourage you to share your thoughts and suggestions on how we can improve our newsletter. Click here
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