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Industry Spotlight |
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Scripps Networks' Social Network Skyrockets to Success
With the February 2007 launch of "Rate My Space," Scripps Networks' HGTV.com created an industry buzz around its new enterprise social network.
Scripps set out to build a community among design enthusiasts, offering them the opportunity to upload images of their newly remodeled or designed rooms and seek comments, ratings, and inspiration from their peers.
Within the first week, successful marketing campaigns drove participation in the new community beyond expectations, but since then, the numbers have broken records.
During the first six weeks following the launch of "Rate My Space," Scripps Networks saw nearly 20,000 new members engage in more than 100,000 discussions, uploading 7,000 spaces. Page views for the community skyrocketed to more than 10 million and continue to grow daily.
The early success of HGTV.com's social network indicates the enormous draw of a structured community that fosters continued conversation among this passionate, engaged audience.
Check out what the buzz is all about: www.RateMySpace.HGTV.com.
County’s Progressive Vision Gives the Blind a Voice
For most of the blind and visually impaired, there is nothing more frustrating than knowing the Internet is bubbling with information and not being able to access it.
Eight years ago, the federal government passed a law mandating that any public information transmitted through technology had to be available to the disabled. The problem is that it doesn’t necessarily ensure widespread accessibility. Citizens who must rely on audio software programs to navigate through the pages are often times left with an incoherent interpretation.
Spartanburg County, South Carolina recognized the need to go beyond compliance, and enlisted Neighborhood America to build a state-of-the-art web system that took the extra steps needed for widespread inclusion. Our company’s web production engineer Chase Sheaffer and his team worked closely with the South Carolina School for the Deaf and Blind to optimize both text and graphics to increase the readability. It was a massive undertaking and our development team completed it in less than two weeks.
The average website is nearly 50 pages. Spartanburg County Foundation's new website, www.StrategicSpartanburg.org, is nearly 260 pages of content – each one carefully designed for complete accessibility to the public. This interactive site supports our overall corporate mission, which is to continually remove barriers to citizen participation and offer governments a best-in-class solution designed to help them achieve widespread inclusion.
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NA Point of View |
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Government and Media Partnerships:
A Winning Combination to Maximize the Potential of our Technology
By Kent Kirschner, Account Executive
Since 1999, Neighborhood America has had the privilege of working with over 300 different local, regional, state and federal government agencies enabling them to build online communities that foster public participation during the planning process. Our technology allows the public to submit documents, images, videos, and comments, via the web and their mobile phone.
Typically, there is much fanfare during the first few weeks after a government agency launches a project but for the most part, the public’s enthusiasm drops when they have less exposure to the activities and ideas being discussed – unless they are constantly monitoring the project website.
In many cases, it is difficult to generate the kind of awareness around a government initiative that really maximizes the potential of our technology. If you adopt the theory that the wisdom of crowds leads to the best decision, then the goal should be to seek as much public participation as possible.
Our experience has taught us that our customers benefit from maintaining an active relationship with the local media. Media outlets have the information distribution capabilities to get the message out, thereby driving more public participation. By partnering with these outlets, the opportunity for citizens to have their voices heard in government planning decisions can be accessed directly from the media’s own website.
Each time a newspaper or television station reports on the project, for example, there could be a mention to drive the audience to the media’s website, where they can access the public participation form. Any data entered into that form is automatically transferred back into the government’s system and immediately compiled with public input from all sources into a standard format that can be quantified, analyzed and reported on as a whole.
It’s a win-win proposition: governments gain widespread public participation that can be easily managed from a single web platform. The media is satisfied because 1) audience members have additional reasons to interact with them, 2) it drives traffic to their website, and 3) the media company is playing the role as a conduit that enables community involvement.
This partnership between government and media has produced some tremendously successful results: visioning and planning for the Flight 93 National Memorial, the redevelopment of the World Trade Center, and the formulation of recommendations for national health care reform.
By combining the resources of Neighborhood America’s technology and knowledgeable team – together with the willingness and expertise of local media outlets – we can help our customers dramatically increase their chance of impacting the direction of their communities moving forward.
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Company News |
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  2007 Steppin’ Out Award:
And the Winner is…
BPT Partners’ Paul Greenberg teaches that the customer comes first.
And now he’s decided what innovative company places first in the customer centric space.
The Steppin’ Out Award is the only award in the industry that look at a CRM company’s vision, strategy, corporate worldview, and how well integrated it is into the company’s plans. From 81 companies, Greenberg narrowed the field to 30, and then a finalist list of six.
Neighborhood America rose to the top – in good company with Microsoft, Netsuite and Salesforce.com. According to Greenberg, the six finalists were in a very close battle. However, after carefully reviewing his criteria, one stood out: Salesforce.com.
Neighborhood America is honored to be recognized as one of the finalists, and as providing sustained business value to our customers. Here’s what Greenberg had to say about us:
“Neighborhood America has a rock solid enterprise social networking platform that can be integrated with any CRM or web-services application. They acquired MOVO, a mobile platform, several months ago and have integrated it into their existing technology, providing real life peer-to-peer anytime anywhere capabilities to an already outstanding architecture. They are visionaries with a solid practical history, making them best-in-their-class.”
Check out the rest of Greenberg’s blog to find how he made his final decision.
  To Float or Not to Float?
Papier-mâché dragons, Scooby Doo mystery machines, and a dog wearing a green dragon suit were just some of the sights found at the 31st annual Great Dock Canoe Race in Naples, Florida. And if the description of the sights didn’t give it away, the theme for this year’s race was “Magic and Mystery.”
This is the sixth year we’ve participated in our community’s longest-standing traditions. Neighborhood America proudly sponsors the Theme Canoe Competition, and awarded a $1,000 prize for the Best Dressed Canoe to “Puff the Magic Dragon." Our employees volunteered their creativity and building skills to bring to life our own theme canoe “Scooby’s Great Escape” (pictured above) – and yes, it did stay afloat, although our canoe in the “Tippycanoe VIP Sprint” didn’t fare so well.
The sprint features canoes paddled by employees of local organizations as they make a mad dash through a 700-yard course. Neighborhood America’s Scott Theroux and James Fitch stepped up to the challenge.
Scott and James aggressively paddled their way through the pack of competitors to make it to second place within 30 feet of the finish line, but while jockeying for position – canoes bumping up against each other and paddles digging into the water – a competitor caused our canoe to tip over sending our team into the water. As the true competitors that they are, Scott and James got back into the canoe to finish the race in 19th place.
Their efforts and that of the entire Neighborhood America family contributed to the success of this community event benefiting Voices for Kids of Southwest Florida – a program that assigns advocates for abused, neglected, and abandoned children in our community.
Check out the pictures at www.GreatDockCanoeRace.com, powered by Neighborhood America.
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Conferences and Events |
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  Where Old & New Media Intersect
The 18th annual Editor & Publisher and Mediaweek's Interactive Media Conference & Trade Show headed south to Miami, Florida, May 23-24. Neighborhood America was a proud sponsor of the event.
Editors and publishers from leading media websites, as well as representatives of newspapers, television, magazines, and radio came together for a rare opportunity to discuss their common struggles and triumphs in new media. Some of those issues include efforts to attract young audiences, the evolution of online advertising, and citizen journalism.
As the leading technology company who is helping much of the major media industry overcome those issues, Neighborhood America presented its solution to conference attendees during the tradeshow.
 Going to "Digital" Hollywood
Digital Hollywood is a premier conference for executives in the entertainment and technology industries. The conference covers a broad range of topics from mobile, digital rights management and broadband to the content groups at Hollywood Studios, TV Networks, and music and online content providers. This year the conference will be in Santa Monica, California, June 11-14.
Neighborhood America and other thought leaders will participate in several panels. Our Vice President of Mobile Solutions Dan Miller was chosen to speak on the panel discussing: “Social Networks & User Generated Media as a Technology Challenge: The Platform, the Content & the Network.” Miller is a nationally recognized speaker and expert on mobile advertising social networks, mobile properties and on the role that technology plays in enabling companies to strengthen their competitive positioning.
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Reader Satisfaction |
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It is our goal to deliver quality information of value to you. We encourage you to share your thoughts and suggestions on how we can improve our newsletter. Click here |
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Newsletters
Customer Spotlight
Flight 93 National Memorial: Capturing the Voice of Thousands
The story of Flight 93 is a national treasure – a story of hope in human courage and cooperation.
The planning of the Flight 93 Memorial Project is significant not only because the memorial itself represents a turning point in America history, but also because results of historic proportions were achieved. With the help of Neighborhood America’s technology, the National Park Service captured the voice of thousands of Americans. The memorial's opening is scheduled for 2011, the 10-year anniversary of the tragic event.
Witness one of Neighborhood America’s proudest experiences come to life: Flight 93 National Memorial Video Case Study.
Scripps Networks' Social Network Skyrockets to Success
With the February 2007 launch of "Rate My Space," Scripps Networks' HGTV.com created an industry buzz around its new enterprise social network. Scripps set out to build a community among design enthusiasts, offering them the opportunity to upload images of their newly remodeled or designed rooms and seek comments, ratings, and inspiration from their peers.
Within the first week, successful marketing campaigns drove participation in the new community beyond expectations, but since then, the numbers have broken records.
During the first six weeks following the launch of "Rate My Space," Scripps Networks saw nearly 20,000 new members engage in more than 100,000 discussions, uploading 7,000 spaces. Page views for the community skyrocketed to more than 10 million and continue to grow daily.
The early success of HGTV.com's social network indicates the enormous draw of a structured community that fosters continued conversation among this passionate, engaged audience.
Check out what the buzz is all about: www.RateMySpace.HGTV.com.
County’s Progressive Vision Gives the Blind a Voice
For most of the blind and visually impaired, there is nothing more frustrating than knowing the Internet is bubbling with information and not being able to access it.
Eight years ago, the federal government passed a law mandating that any public information transmitted through technology had to be available to the disabled. The problem is that it doesn’t necessarily ensure widespread accessibility. Citizens who must rely on audio software programs to navigate through the pages are often times left with an incoherent interpretation.
Spartanburg County, South Carolina recognized the need to go beyond compliance, and enlisted Neighborhood America to build a state-of-the-art web system that took the extra steps needed for widespread inclusion. Our company’s web production engineer Chase Sheaffer and his team worked closely with the South Carolina School for the Deaf and Blind to optimize both text and graphics to increase the readability. It was a massive undertaking and our development team completed it in less than two weeks.
The average website is nearly 50 pages. Spartanburg County Foundation's new website, www.StrategicSpartanburg.org, is nearly 260 pages of content – each one carefully designed for complete accessibility to the public. This interactive site supports our overall corporate mission, which is to continually remove barriers to citizen participation and offer governments a best-in-class solution designed to help them achieve widespread inclusion.
A Winning Combination to Maximize the Potential of our Technology
By Kent Kirschner, Account Executive
Since 1999, Neighborhood America has had the privilege of working with over 300 different local, regional, state and federal government agencies enabling them to build online communities that foster public participation during the planning process. Our technology allows the public to submit documents, images, videos, and comments, via the web and their mobile phone.
Typically, there is much fanfare during the first few weeks after a government agency launches a project but for the most part, the public’s enthusiasm drops when they have less exposure to the activities and ideas being discussed – unless they are constantly monitoring the project website.
In many cases, it is difficult to generate the kind of awareness around a government initiative that really maximizes the potential of our technology. If you adopt the theory that the wisdom of crowds leads to the best decision, then the goal should be to seek as much public participation as possible.
Our experience has taught us that our customers benefit from maintaining an active relationship with the local media. Media outlets have the information distribution capabilities to get the message out, thereby driving more public participation. By partnering with these outlets, the opportunity for citizens to have their voices heard in government planning decisions can be accessed directly from the media’s own website.
Each time a newspaper or television station reports on the project, for example, there could be a mention to drive the audience to the media’s website, where they can access the public participation form. Any data entered into that form is automatically transferred back into the government’s system and immediately compiled with public input from all sources into a standard format that can be quantified, analyzed and reported on as a whole.
It’s a win-win proposition: governments gain widespread public participation that can be easily managed from a single web platform. The media is satisfied because 1) audience members have additional reasons to interact with them, 2) it drives traffic to their website, and 3) the media company is playing the role as a conduit that enables community involvement.
This partnership between government and media has produced some tremendously successful results: visioning and planning for the Flight 93 National Memorial, the redevelopment of the World Trade Center, and the formulation of recommendations for national health care reform.
By combining the resources of Neighborhood America’s technology and knowledgeable team – together with the willingness and expertise of local media outlets – we can help our customers dramatically increase their chance of impacting the direction of their communities moving forward.
And the Winner is…
BPT Partners’ Paul Greenberg teaches that the customer comes first. And now he’s decided what innovative company places first in the customer centric space.
The Steppin’ Out Award is the only award in the industry that look at a CRM company’s vision, strategy, corporate worldview, and how well integrated it is into the company’s plans. From 81 companies, Greenberg narrowed the field to 30, and then a finalist list of six.
Neighborhood America rose to the top – in good company with Microsoft, Netsuite and Salesforce.com. According to Greenberg, the six finalists were in a very close battle. However, after carefully reviewing his criteria, one stood out: Salesforce.com.
Neighborhood America is honored to be recognized as one of the finalists, and as providing sustained business value to our customers. Here’s what Greenberg had to say about us:
“Neighborhood America has a rock solid enterprise social networking platform that can be integrated with any CRM or web-services application. They acquired MOVO, a mobile platform, several months ago and have integrated it into their existing technology, providing real life peer-to-peer anytime anywhere capabilities to an already outstanding architecture. They are visionaries with a solid practical history, making them best-in-their-class.”
Check out the rest of Greenberg’s blog to find how he made his final decision.
Papier-mâché dragons, Scooby Doo mystery machines, and a dog wearing a green dragon suit were just some of the sights found at the 31st annual Great Dock Canoe Race in Naples, Florida. And if the description of the sights didn’t give it away, the theme for this year’s race was “Magic and Mystery.”
This is the sixth year we’ve participated in our community’s longest-standing traditions. Neighborhood America proudly sponsors the Theme Canoe Competition, and awarded a $1,000 prize for the Best Dressed Canoe to “Puff the Magic Dragon." Our employees volunteered their creativity and building skills to bring to life our own theme canoe “Scooby’s Great Escape” (pictured above) – and yes, it did stay afloat, although our canoe in the “Tippycanoe VIP Sprint” didn’t fare so well.
The sprint features canoes paddled by employees of local organizations as they make a mad dash through a 700-yard course. Neighborhood America’s Scott Theroux and James Fitch stepped up to the challenge.
Scott and James aggressively paddled their way through the pack of competitors to make it to second place within 30 feet of the finish line, but while jockeying for position – canoes bumping up against each other and paddles digging into the water – a competitor caused our canoe to tip over sending our team into the water. As the true competitors that they are, Scott and James got back into the canoe to finish the race in 19th place.
Their efforts and that of the entire Neighborhood America family contributed to the success of this community event benefiting Voices for Kids of Southwest Florida – a program that assigns advocates for abused, neglected, and abandoned children in our community.
Check out the pictures at www.GreatDockCanoeRace.com, powered by Neighborhood America.
The 18th annual Editor & Publisher and Mediaweek's Interactive Media Conference & Trade Show headed south to Miami, Florida, May 23-24. Neighborhood America was a proud sponsor of the event.
Editors and publishers from leading media websites, as well as representatives of newspapers, television, magazines, and radio came together for a rare opportunity to discuss their common struggles and triumphs in new media. Some of those issues include efforts to attract young audiences, the evolution of online advertising, and citizen journalism.
As the leading technology company who is helping much of the major media industry overcome those issues, Neighborhood America presented its solution to conference attendees during the tradeshow.
Digital Hollywood is a premier conference for executives in the entertainment and technology industries. The conference covers a broad range of topics from mobile, digital rights management and broadband to the content groups at Hollywood Studios, TV Networks, and music and online content providers. This year the conference will be in Santa Monica, California, June 11-14.
Neighborhood America and other thought leaders will participate in several panels. Our Vice President of Mobile Solutions Dan Miller was chosen to speak on the panel discussing: “Social Networks & User Generated Media as a Technology Challenge: The Platform, the Content & the Network.” Miller is a nationally recognized speaker and expert on mobile advertising social networks, mobile properties and on the role that technology plays in enabling companies to strengthen their competitive positioning.
It is our goal to deliver quality information of value to you. We encourage you to share your thoughts and suggestions on how we can improve our newsletter. Click here
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