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Customer Spotlight
 Adidas Creates All-Star Experience With MOVO Mobile Solution
Hundreds of thousands of fans and partygoers flocked to Las Vegas for the 2007 NBA All-Star Week - a first-ever visit for Sin City and a first for Adidas, as the global sportswear company kicks off a long-term partnership with the NBA.
Adidas enlisted Isobar Americas, a global digital marketing firm, to continue its season-long marketing efforts with a heightened presence during pro basketball’s biggest week.
Giant wallscapes on Vegas monuments, interactive fan trucks, and a unique mobile messaging campaign ensured that fans had an opportunity to experience NBA All-Star 2007.
Isobar selected Neighborhood America’s MOVO mobile solution to create the interactive community that engaged customers in Adidas brand-centered dialogue. Airport banners, taxicab tops, and hotel billboards promoted the mobile ‘call to action. All fans had to do was text “Vegas” to Adidas to get a message sent directly to their mobile phone connected them with a WAP site, a website formatted for easy viewing on mobile phones. This mobile experience provided fans the opportunity to keep up to date on everything Adidas had going on throughout Vegas – Adidas Sport Performance Store events, player autograph sessions, and limited-edition shoe releases.
“We’re able to handle incredible volumes and the good thing about this Software as a Service is our clients’ IT staff doesn’t have to worry about maintaining servers and upgrades. We offer a fully secure online solution that they can log into and access real-time reports at the touch of a button," says David Rippetoe, Neighborhood America's Director of Mobile Services.
“The primary difference between [Neighborhood America's] MOVO and a lot of other companies is really the people – the willingness to go the extra yard and work with us in whatever we want to do,” says Gene Keenan, Isobar Americas’ Vice President of Mobile Services.
Isobar Americas reports the campaign was so successful retail sales at the Adidas Sport Performance Store increased 20 times compared to an average day. |
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Industry Spotlight |
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Scripps Rallies Design-Enthusiasts Online
"It is just as disastrous to have the wrong accessories in your room as it is to wear sport shoes with an evening dress." Dorothy Draper
The Martha Stewart of her day said it best. The founder of the oldest established interior design firm, Draper was an influential and innovative America interior decorator of the early to mid 20th century.
Back in her day, home decorating existed as a hobby for wealthy socialites but in the 21st century, it has evolved to become a mainstream form of self-expression – evident by the prevalence of interior design shows and websites.
Among the most popular resources is Scripps Networks’ HGTV, which stands for Home and Garden Television. The cable network’s companion website HGTV.com is the nation’s leading online home and garden destination, drawing an average of 4 million unique visitors per month.
Neighborhood America is creating an enterprise social network for Scripps' HGTV.com called “Rate My Space.”
“Scripps Networks is committed to providing our audiences unique ways to get information and ideas as well to interact and share common interests," says Jim Sexton, Scripps Networks Interactive senior vice president. “Rate My Space” allows the TV audience to connect online with other viewers. They can upload photos of their home projects, write ratings and reviews, and discuss design ideas.
Neighborhood America is proud of this partnership, providing Scripps Networks with a social network through which they can maintain their leadership in innovative programming.
Read the buzz regarding Scripps’ initiative in a leading industry magazine: Red Herring.
 
Tech-Savvy Town Logs Into Neighborhood America
Last year, Money Magazine ranked the town of Cary, North Carolina as the fifth best place to live in the United States. Cary has the highest rate of Ph.D.’s per capita in the United States. Nine out of ten citizens have access to the Internet and most are active participants in town affairs.
Already known for its progressive technology initiatives, the town of Cary wants to enhance interaction with their constituents by implementing Neighborhood America’s Public Comment® Service to manage zoning issues.
“By streamlining the communications process between citizens and government, the solution will enable citizens’ voices to be heard more clearly than ever before, and therefore enabling us to better serve Cary residents,” says Jeff Ulma, Town of Cary’s Planning Director.
Town officials will reduce redundancy and confusion, as well as respond quicker by steering citizens’ feedback into one Web-based portal – creating a one-stop communication tool for Cary citizens. Neighborhood America is privileged and honored to help the Town of Cary accomplish its goals.
 
The Weather Channel Embarks on “Epic” Adventure
The Weather Channel calls it “your daily shot of weather adrenaline.”
Thrill-seekers now have a place to check out videos and photos of some of the most amazing outdoor locations, perfect weather conditions and incredible “epic” adventure.
“Epic Conditions” is The Weather Channel’s newest online community and companion network show. The site encourages viewers to upload their videos and photos, which Neighborhood America enables The Weather Channel to collect and manage these submissions.
Go to “Epic Conditions” to experience this new initiative.
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Company News |
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  2007 Steppin’ Out Awards Finalists
Paul Greenberg is considered a thought leader in CRM (Customer Relationship Management), having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer.
Neighborhood America is a proud finalist of his annual Steppin’ Out Award, which recognizes CRM 2.0/Web 2.0 companies positioned “to have a highly significant impact on the direction of business in the customer ecosystem.”
From a field of 40, Neighborhood America is among the six finalists – in good company with Microsoft, Netsuite and Salesforce.com.
Read through Greenberg’s blog to see what he has to say about the finalists.
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NA Point of View |
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Wisdom of Crowds: From Theory to Reality
By Robert Toatley, Vice President of Sales
At no time is the theory behind “The Wisdom of Crowds” more relevant than today. In this 2004 book written by James Surowiecki, the author concludes that the wisdom of the many far surpasses that of any individual. The aggregation of information from groups, Surowiecki argues, results in decisions that, over time, are “intellectually superior to the isolated individual, no matter how smart or well-informed he or she is."
Neighborhood America uniquely taps into this collective ‘wisdom of crowds’ as an aggregator of data and information for our customers in media, government, and business. Our solutions enable our customers to rapidly embrace this philosophy, building communities and capturing feedback, ideas and content that can add value to their organization.
Take a look at the viral buzz behind the recent Doritos commercial that aired during the 2007 Super Bowl. The company selected the commercial from a pool of more than 1,000 respondents who submitted amateur videos through the company’s make-your-own Super Bowl ad contest. The selected video – aired during the coveted $2 million timeslot - cost less than $15 to produce by the amateur, compared to the estimated $1 million in production costs typically incurred to produce a Super Bowl-worthy ad. For those looking for quantifiable results, the ‘wisdom of the crowds’ just saved Doritos over $999,980.
In the case of government, elected officials across the country are seeking ways to interact with constituents in a way that includes all segments of the population. Most of the 2008 Presidential candidates, for example, can be found soliciting Web-savvy invitations to ‘join the team’ or ‘network with supporters.’ It’s all about building their social networks. Moreover, once those social networks are formed, these forward-thinking politicians can begin tapping into the collective knowledge and insights of those community members.
Neighborhood America also encourages our customers and stakeholders to share their ‘Big Ideas’ as part of a recently launched program by the same name. Participants contribute ways in which we can better serve them, using our own technology to fuel Neighborhood America’s product development process.
While the world continues to evolve, we will continue our commitment to lead in the development of solutions that enable our customers to capitalize on the enormous opportunity presented by the growing demand for interaction.
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Conferences and Events |
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  Conference Attendees Show High Interest In Mobile Solutions
One of the industry’s largest gatherings, the America Association of Advertising Agencies Media Conference and Trade Show, attracted nearly two-thousand media professionals to Las Vegas last week. Conference attendees networked with other industry professionals and visited booths featuring new technology.
Neighborhood America presented its MOVO mobile marketing solution that offers companies a way to enhance their brand with targeted, dynamic, and interactive communities of interest. Booth representatives conveyed the benefits of launching an enterprise social network and how mobile technology can extend its reach.
“Attending the 4A’s Media Conference enabled Neighborhood America to meet a number of new potential agency partners - many of whom are seeking innovative, non-traditional advertising methods. We were impressed by the overall quality of the attendees and the presence of various emerging media solutions,” says Dan Miller, Neighborhood America’s Vice President of Mobile Applications.
This is the first year Neighborhood America attends the AAAA Media Conference & Trade Show.
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Customer Satisfaction |
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It is our goal to deliver quality information of value to you. Please share your insights and suggestions on how we can improve our newsletter. Click here
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Newsletters
Customer Spotlight
Adidas Creates All-Star Experience With MOVO Mobile Solution
Hundreds of thousands of fans and partygoers flocked to Las Vegas for the 2007 NBA All-Star Week - a first-ever visit for Sin City and a first for Adidas, as the global sportswear company kicks off a long-term partnership with the NBA.
Adidas enlisted Isobar Americas, a global digital marketing firm, to continue its season-long marketing efforts with a heightened presence during pro basketball’s biggest week.
Giant wallscapes on Vegas monuments, interactive fan trucks, and a unique mobile messaging campaign ensured that fans had an opportunity to experience NBA All-Star 2007.
Isobar selected Neighborhood America’s MOVO mobile solution to create the interactive community that engaged customers in Adidas brand-centered dialogue. Airport banners, taxicab tops, and hotel billboards promoted the mobile ‘call to action. All fans had to do was text “Vegas” to Adidas to get a message sent directly to their mobile phone connected them with a WAP site, a website formatted for easy viewing on mobile phones. This mobile experience provided fans the opportunity to keep up to date on everything Adidas had going on throughout Vegas – Adidas Sport Performance Store events, player autograph sessions, and limited-edition shoe releases.
“We’re able to handle incredible volumes and the good thing about this Software as a Service is our clients’ IT staff doesn’t have to worry about maintaining servers and upgrades. We offer a fully secure online solution that they can log into and access real-time reports at the touch of a button," says David Rippetoe, Neighborhood America's Director of Mobile Services.
“The primary difference between [Neighborhood America's] MOVO and a lot of other companies is really the people – the willingness to go the extra yard and work with us in whatever we want to do,” says Gene Keenan, Isobar Americas’ Vice President of Mobile Services.
Isobar Americas reports the campaign was so successful retail sales at the Adidas Sport Performance Store increased 20 times compared to an average day.
Scripps Rallies Design-Enthusiasts Online
"It is just as disastrous to have the wrong accessories in your room as it is to wear sport shoes with an evening dress." Dorothy Draper
The Martha Stewart of her day said it best. The founder of the oldest established interior design firm, Draper was an influential and innovative America interior decorator of the early to mid 20th century.
Back in her day, home decorating existed as a hobby for wealthy socialites but in the 21st century, it has evolved to become a mainstream form of self-expression – evident by the prevalence of interior design shows and websites.
Among the most popular resources is Scripps Networks’ HGTV, which stands for Home and Garden Television. The cable network’s companion website HGTV.com is the nation’s leading online home and garden destination, drawing an average of 4 million unique visitors per month.
Neighborhood America is creating an enterprise social network for Scripps' HGTV.com called “Rate My Space.”
“Scripps Networks is committed to providing our audiences unique ways to get information and ideas as well to interact and share common interests," says Jim Sexton, Scripps Networks Interactive senior vice president. “Rate My Space” allows the TV audience to connect online with other viewers. They can upload photos of their home projects, write ratings and reviews, and discuss design ideas.
Neighborhood America is proud of this partnership, providing Scripps Networks with a social network through which they can maintain their leadership in innovative programming.
Read the buzz regarding Scripps’ initiative in a leading industry magazine: Red Herring.
Tech-Savvy Town Logs Into Neighborhood America
Last year, Money Magazine ranked the town of Cary, North Carolina as the fifth best place to live in the United States. Cary has the highest rate of Ph.D.’s per capita in the United States. Nine out of ten citizens have access to the Internet and most are active participants in town affairs.
Already known for its progressive technology initiatives, the town of Cary wants to enhance interaction with their constituents by implementing Neighborhood America’s Public Comment® Service to manage zoning issues.
“By streamlining the communications process between citizens and government, the solution will enable citizens’ voices to be heard more clearly than ever before, and therefore enabling us to better serve Cary residents,” says Jeff Ulma, Town of Cary’s Planning Director.
Town officials will reduce redundancy and confusion, as well as respond quicker by steering citizens’ feedback into one Web-based portal – creating a one-stop communication tool for Cary citizens. Neighborhood America is privileged and honored to help the Town of Cary accomplish its goals.
The Weather Channel Embarks on “Epic” AdventureThe Weather Channel calls it “your daily shot of weather adrenaline.”
Thrill-seekers now have a place to check out videos and photos of some of the most amazing outdoor locations, perfect weather conditions and incredible “epic” adventure.
“Epic Conditions” is The Weather Channel’s newest online community and companion network show. The site encourages viewers to upload their videos and photos, which Neighborhood America enables The Weather Channel to collect and manage these submissions.
Go to “Epic Conditions” to experience this new initiative.
Paul Greenberg is considered a thought leader in CRM (Customer Relationship Management), having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer.
Neighborhood America is a proud finalist of his annual Steppin’ Out Award, which recognizes CRM 2.0/Web 2.0 companies positioned “to have a highly significant impact on the direction of business in the customer ecosystem.”
From a field of 40, Neighborhood America is among the six finalists – in good company with Microsoft, Netsuite and Salesforce.com.
Read through Greenberg’s blog to see what he has to say about the finalists.
By Robert Toatley, Vice President of Sales
At no time is the theory behind “The Wisdom of Crowds” more relevant than today. In this 2004 book written by James Surowiecki, the author concludes that the wisdom of the many far surpasses that of any individual. The aggregation of information from groups, Surowiecki argues, results in decisions that, over time, are “intellectually superior to the isolated individual, no matter how smart or well-informed he or she is."
Neighborhood America uniquely taps into this collective ‘wisdom of crowds’ as an aggregator of data and information for our customers in media, government, and business. Our solutions enable our customers to rapidly embrace this philosophy, building communities and capturing feedback, ideas and content that can add value to their organization.
Take a look at the viral buzz behind the recent Doritos commercial that aired during the 2007 Super Bowl. The company selected the commercial from a pool of more than 1,000 respondents who submitted amateur videos through the company’s make-your-own Super Bowl ad contest. The selected video – aired during the coveted $2 million timeslot - cost less than $15 to produce by the amateur, compared to the estimated $1 million in production costs typically incurred to produce a Super Bowl-worthy ad. For those looking for quantifiable results, the ‘wisdom of the crowds’ just saved Doritos over $999,980.
In the case of government, elected officials across the country are seeking ways to interact with constituents in a way that includes all segments of the population. Most of the 2008 Presidential candidates, for example, can be found soliciting Web-savvy invitations to ‘join the team’ or ‘network with supporters.’ It’s all about building their social networks. Moreover, once those social networks are formed, these forward-thinking politicians can begin tapping into the collective knowledge and insights of those community members.
Neighborhood America also encourages our customers and stakeholders to share their ‘Big Ideas’ as part of a recently launched program by the same name. Participants contribute ways in which we can better serve them, using our own technology to fuel Neighborhood America’s product development process.
While the world continues to evolve, we will continue our commitment to lead in the development of solutions that enable our customers to capitalize on the enormous opportunity presented by the growing demand for interaction.
One of the industry’s largest gatherings, the America Association of Advertising Agencies Media Conference and Trade Show, attracted nearly two-thousand media professionals to Las Vegas last week. Conference attendees networked with other industry professionals and visited booths featuring new technology.
Neighborhood America presented its MOVO mobile marketing solution that offers companies a way to enhance their brand with targeted, dynamic, and interactive communities of interest. Booth representatives conveyed the benefits of launching an enterprise social network and how mobile technology can extend its reach.
“Attending the 4A’s Media Conference enabled Neighborhood America to meet a number of new potential agency partners - many of whom are seeking innovative, non-traditional advertising methods. We were impressed by the overall quality of the attendees and the presence of various emerging media solutions,” says Dan Miller, Neighborhood America’s Vice President of Mobile Applications.
This is the first year Neighborhood America attends the AAAA Media Conference & Trade Show.
It is our goal to deliver quality information of value to you. Please share your insights and suggestions on how we can improve our newsletter. Click here
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