 |
Customer Spotlight
Grocer First to Target the Mobile Generation
 The Wynn family has been the food purveyor of choice in Naples, Florida for decades.
In 1948, Don Wynn's Sunshine Super Market on Fifth Avenue was famous for supplying local folks with the best groceries, produce, meats and baked goods available in the growing city. Back then the permanent population was almost 600 and there were some 200 individual telephones in town.
70 years later, the town has changed and those sporadic telephones are replaced with thousands of mobile phones belonging to a constantly-on-the-go crowd that prefers to be reached through this “can’t-leave-home-without-it” device.
This year the Wynn family celebrates 70 years of Wynn’s Market and 50 years of Sunshine Ace Hardware providing exceptional customer service and they’re working with Neighborhood America to bridge the old and the new. Wynn's is reaching out to customers through varied promotions, encouraging them to send a text message to participate in a new campaign.
|
 Customers will have an opportunity to receive information on specials, promotions and giveaways from their favorite mom n' pop store, Wynn’s Market and Sunshine ACE Hardware stores, right to their mobile phones. The goal is to reach younger consumers and more people that might not be regular shoppers, while providing the type of customer service many of the big-box stores don’t offer. The innovative strategy our new customer is deploying showcases how other retailers nationwide can enhance consumer engagement.
This historic family established a business with roots older than some of us, but they aren’t slow to get with the times. They get it! The Mobile Generation isn’t wasting their time clipping coupons or writing down a long list of ingredients for that homemade recipe. They want the information sent to their mobile phone, and Wynn’s and Sunshine Ace are happy to oblige for the sake of exceptional customer service.
Read the buzz our new customer is generating in the Naples Daily News.
|
|
| |
|
| |
|
|
|
Company News |
|
| |
  Ready to Make a Splash?
The talk surrounding the role of social networks in the enterprise often leads to skepticism.
What value does it add? What tangible results can be achieved?
Many organizations are taking a dip-a-toe-in-the-water approach, but the smart ones are making a splash.
With the right strategy in place, Neighborhood America’s impressive list of customers is proof that engaging consumers with enterprise social networking technology works. And that technology… just got better.
Neighborhood America recently announced the release of ELAvate, the latest version of its technology solution. The ELAvate trademark is significant in that it represents the company’s tagline, “Engage. Listen. Act.” But more importantly, it describes a growing need by organizations seeking greater value from consumer engagement to “elevate” the organization’s results.
To learn more about ELAvate, visit: www.neighborhoodamerica.com/elavate.
|
|
| |
|
|
|
Conferences and Events |
|
  A New World for Marketers and Corporate Communicators
David Meerman Scott, nationally recognized speaker and author of The New Rules of Marketing and PR, is our featured presenter at this month's 2008 Leadership Series.
David will address how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly. While Neighborhood America shows customers how to build strategic communities, David can help them learn ways to promote those communities.
The March 13 conference is being held at the Ritz Carlton Golf Resort in Naples, Florida.
For more information on attending, contact Gwen Wright at (239) 591-6804, or gwright@neighborhoodamerica.com.
 Top Media Companies Answer the Call of Social Media
On February 22, sunny San Diego was the place to be for the best minds in corporate marketing from around the country.
The Online Marketing Summit (OMS) featured Neighborhood America’s Senior Director of Sales, Jason Breed, presenting a session called, “Web 2.0/Social Media Case Study: Now What?”
Jason made the point that social media offers companies a tremendous opportunity for insight and outreach, if they keep three things in mind: 1) know the audience, 2) develop and implement an overall strategy, and 3) utilize the best technology.
Jason outlined examples from several Neighborhood America customers, including Kodak Gallery, whose online community encourages members to promote new uses of their products and services within the community. He also highlighted Scripps Networks and their HGTV online community called Rate My Space, which generates 22 million monthly page views and fueled 3 additional campaigns.
It’s all about developing interactions that bring value to the organization. Many companies are figuring this out, but the ones that haven’t are getting left behind quickly.
 Social Mining: Turning Relationships into Gold
Word-of-mouth and social networks are the most valuable marketing engine, but how do you tap into this when paying also undermines the credibility of relationship?
That’s the topic Neighborhood America’s Director of Business Development, Steve Ennen, spoke about at the Web 2.0 NY Summit on January 31.
Known as the “Monetizing Conference,” Web 2.0 NY is the first forum to focus on the revenue-generating side of Web 2.0, especially as it relates to the advertising world. Steve’s session, “Social Mining: Turning Relationships into Gold,” focused on social media and the relationships between company-agency, social media firm-customer/consumer. The panelists, which also included Craig Calder, Yovia, and Heath Row, Double Click, offered industry insights and practical information.
Steve shared marketing strategies and tactics for the crowded world of online communities, and how to avoid the shotgun approach to the MySpace and Facebook crowd.
“It is clear that even sophisticated marketers are overwhelmed by the number of emerging technologies claiming to be marketing panaceas,” said Steve. “I think that is why Neighborhood America makes great strides and trusted partnerships through a strategic approach that guides marketers on how to reach goals through thoughtful, holistic ways that transcend the latest bells and whistles.”
Allen Stern of CenterNetworks moderated the interactive discussion.
|
|
|
| |
|
|
|
Newsletters
Customer Spotlight
Grocer First to Target the Mobile Generation
In 1948, Don Wynn's Sunshine Super Market on Fifth Avenue was famous for supplying local folks with the best groceries, produce, meats and baked goods available in the growing city. Back then the permanent population was almost 600 and there were some 200 individual telephones in town.
70 years later, the town has changed and those sporadic telephones are replaced with thousands of mobile phones belonging to a constantly-on-the-go crowd that prefers to be reached through this “can’t-leave-home-without-it” device.
This year the Wynn family celebrates 70 years of Wynn’s Market and 50 years of Sunshine Ace Hardware providing exceptional customer service and they’re working with Neighborhood America to bridge the old and the new. Wynn's is reaching out to customers through varied promotions, encouraging them to send a text message to participate in a new campaign.
This historic family established a business with roots older than some of us, but they aren’t slow to get with the times. They get it! The Mobile Generation isn’t wasting their time clipping coupons or writing down a long list of ingredients for that homemade recipe. They want the information sent to their mobile phone, and Wynn’s and Sunshine Ace are happy to oblige for the sake of exceptional customer service.
Read the buzz our new customer is generating in the Naples Daily News.
In the world of economic development, technology has drastically changed the way business and government do business.
KMK Consulting, a comprehensive economic development consultancy focused on business success and community prosperity, was quick to recognize this shift in the marketplace. Through two major solution groups directly serving economic development partnerships and business enterprises, KMK brings the highest levels of expertise, experience, professionalism and integrity to their clients across the United States.
Building and sustaining high performance economic
KMK recognized the power of Neighborhood America’s technology and the company’s track record. The two companies recently entered into a strategic alliance to broaden the range of KMK services to its clients to include Web-based collaboration. Together, they provide public and private sector customers with the top solutions in consultation and engagement.
by Rachel Happe
Rachel Happe of IDC is one of our industry's top analysts. Her blog, The Social Organization, explores how social media is changing communications within organizations.
Read her assessment of what the industry's winners look like and check out our video, "Enterprise Social Networks: World Changing Concepts," featured in The Social Organization.
by Ken Rayment
Ken Rayment's podcast focuses on innovations that can improve our nation's manufacturing processes. Listen to Neighborhood America EVP Dan Miller as he shares our value proposition with this industry in Podcaster News.
The talk surrounding the role of social networks in the enterprise often leads to skepticism.
What value does it add? What tangible results can be achieved?
Many organizations are taking a dip-a-toe-in-the-water approach, but the smart ones are making a splash.
With the right strategy in place, Neighborhood America’s impressive list of customers is proof that engaging consumers with enterprise social networking technology works. And that technology… just got better.
Neighborhood America recently announced the release of ELAvate, the latest version of its technology solution. The ELAvate trademark is significant in that it represents the company’s tagline, “Engage. Listen. Act.” But more importantly, it describes a growing need by organizations seeking greater value from consumer engagement to “elevate” the organization’s results.
To learn more about ELAvate, visit: www.neighborhoodamerica.com/elavate.
David Meerman Scott, nationally recognized speaker and author of The New Rules of Marketing and PR, is our featured presenter at this month's 2008 Leadership Series.
David will address how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly. While Neighborhood America shows customers how to build strategic communities, David can help them learn ways to promote those communities.
The March 13 conference is being held at the Ritz Carlton Golf Resort in Naples, Florida. For more information on attending, contact Gwen Wright at (239) 591-6804, or gwright@neighborhoodamerica.com.
On February 22, sunny San Diego was the place to be for the best minds in corporate marketing from around the country.
The Online Marketing Summit (OMS) featured Neighborhood America’s Senior Director of Sales, Jason Breed, presenting a session called, “Web 2.0/Social Media Case Study: Now What?”
Jason made the point that social media offers companies a tremendous opportunity for insight and outreach, if they keep three things in mind: 1) know the audience, 2) develop and implement an overall strategy, and 3) utilize the best technology.
Jason outlined examples from several Neighborhood America customers, including Kodak Gallery, whose online community encourages members to promote new uses of their products and services within the community. He also highlighted Scripps Networks and their HGTV online community called Rate My Space, which generates 22 million monthly page views and fueled 3 additional campaigns.
It’s all about developing interactions that bring value to the organization. Many companies are figuring this out, but the ones that haven’t are getting left behind quickly.
Word-of-mouth and social networks are the most valuable marketing engine, but how do you tap into this when paying also undermines the credibility of relationship?
That’s the topic Neighborhood America’s Director of Business Development, Steve Ennen, spoke about at the Web 2.0 NY Summit on January 31.
Known as the “Monetizing Conference,” Web 2.0 NY is the first forum to focus on the revenue-generating side of Web 2.0, especially as it relates to the advertising world. Steve’s session, “Social Mining: Turning Relationships into Gold,” focused on social media and the relationships between company-agency, social media firm-customer/consumer. The panelists, which also included Craig Calder, Yovia, and Heath Row, Double Click, offered industry insights and practical information.
Steve shared marketing strategies and tactics for the crowded world of online communities, and how to avoid the shotgun approach to the MySpace and Facebook crowd.
“It is clear that even sophisticated marketers are overwhelmed by the number of emerging technologies claiming to be marketing panaceas,” said Steve. “I think that is why Neighborhood America makes great strides and trusted partnerships through a strategic approach that guides marketers on how to reach goals through thoughtful, holistic ways that transcend the latest bells and whistles.”
Allen Stern of CenterNetworks moderated the interactive discussion.
July 2009
April 2009
March 2009
February 2009
January 2009
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
MARCH 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
Services
Platform
Customers
Media Room
Resources
Community
Disclaimer
Terms of Use
Privacy Policy
RSS Feed
Contact Us
Press