Neighborhood America's New Partnership with The Content Factor Delivers Compelling Content for Online Communities

Neighborhood America's New Partnership with The Content Factor Delivers Compelling Content for Online Communities

" Our experience has shown us that the more useful and interesting the content our customer's online community has, the more successful it will be. With The Content Factor at their fingertips, we're not only providing a top-notch technology platform, we're providing creative content to fuel participation and ensure our customers' success. "

September 2, 2008 - In an era of social networking sites, blogs, search engines, and RSS, companies have a unique opportunity to leverage these Web 2.0 technologies to attract consumers in new ways. But attracting their attention isn't enough. Savvy businesses know that providing something of value to the customer will keep them coming back, earning loyalty and ultimately their business.

Neighborhood America's award-winning technology enables companies to build online communities, or enterprise social networks, where they can connect with customers. Fresh, compelling content is what separates the best online communities from the mediocre. Yet, not every organization has the staff or resources to develop the quality of content that attracts members to their community.

To address this challenge, Neighborhood America announces a strategic partnership with The Content Factor, an Atlanta-based marketing and copywriting agency that specializes in messaging and original content generation. The team of experienced professionals includes former journalists featured in such publications as USA Today and the Atlanta Business Chronicle, award-winning writers, and public relations/marketing gurus from Ketchum.

"Prospects form their first impression of your company anonymously, through your Web presence, whether it be a product Website or the type of online customer communities Neighborhood America is recognized for delivering," says Paul McKeon, President of The Content Factor. "To start a relationship, that experience has to be a good one because often times there are no second chances. We intend to bring Neighborhood America's clients a new level of confidence, to ensure their strategic investment yields the returns they're looking for."

"On the Internet, content is king and always will be," says Dan Miller, EVP of Neighborhood America. "Our experience has shown us that the more useful and interesting the content our customer's online community has, the more successful it will be. With The Content Factor at their fingertips, we're not only providing a top-notch technology platform, we're providing creative content to fuel participation and ensure our customers' success."

With The Content Factor partnership, Neighborhood America continues its momentum of building strategic partnerships that deliver the services our customers are asking for, intended to optimize results. To learn more about Neighborhood America's partner program, visit http://www.neighborhoodamerica.com/partners or contact Sam Carson, Director of Channel Sales, at 708-766-3528.

About The Content Factor
The Content Factor is a marketing firm focused solely on original content generation. Each of the firm's senior copywriters, idea experts and information architects has years of experience developing targeted communications that resonate in the marketplace. The team creates content for websites, white papers, speeches, case studies and other selling and communication vehicles. Increasingly, The Content Factor is asked to catalyze discussions and create content for blogs, online social communities, wikis and podcasts. Clients include Panasonic, Equifax, Manhattan Associates, McGraw Hill, Infor and others. For more information, visit www.contentfactor.com.