" We recognize that organizations leverage popular consumer networks as part of their overall social media strategy. As such, we are focused on removing any barriers to help enable more immediate, direct engagement between consumers and the brand. "
October 27, 2009 - Neighborhood America, an enterprise social media and mobile marketing solutions provider, now offers an improved online experience and easier way for consumers to join branded online communities with the newest feature: Open Authentication.
Open Authentication allows consumers to log in to Neighborhood America's branded customer communities with credentials they may already have from Facebook, Windows Live ID, Google, AOL, Yahoo! and any Open ID compatible community. Enterprise organizations can now leverage widely-used, consumer social networks while still driving a branded experience by simplifying the login process and, in turn, lowering the barrier to participate for consumers.
"I recommend that any consumer-facing community use Open Authentication," says Jim Haughwout, CIO and Vice President of Technology, Neighborhood America. "Instead of asking people to register, let them re-use one of their existing accounts from any of the major consumer network providers. By doing this, companies open their online communities to over 1 billion people without requiring them to remember yet another username and password."
Open Authentication enables an organization to use consumer networks as an on-ramp to enterprise-branded communities. "We recognize that organizations leverage popular consumer networks as part of their overall social media strategy. As such, we are focused on removing any barriers to help enable more immediate, direct engagement between consumers and the brand," says Tom Edwards, CMO & VP of Sales, Neighborhood America.
This expands the network and becomes a new channel to connect with consumers. Once this connection is made, the organization can collect social data and deploy analytics, which provide valuable insights to determine ROI.
A sharp focus on ROI is a hallmark of Neighborhood America and its customers. Neighborhood America takes a consultative approach when helping its customers build a branded community that delivers business results.
Press Release
Neighborhood America Speeds Direct Consumer Engagement with Newest Platform Feature
Open Authentication allows consumers to log in to Neighborhood America's branded customer communities with credentials they may already have from Facebook, Windows Live ID, Google, AOL, Yahoo! and any Open ID compatible community. Enterprise organizations can now leverage widely-used, consumer social networks while still driving a branded experience by simplifying the login process and, in turn, lowering the barrier to participate for consumers.
"I recommend that any consumer-facing community use Open Authentication," says Jim Haughwout, CIO and Vice President of Technology, Neighborhood America. "Instead of asking people to register, let them re-use one of their existing accounts from any of the major consumer network providers. By doing this, companies open their online communities to over 1 billion people without requiring them to remember yet another username and password."
Open Authentication enables an organization to use consumer networks as an on-ramp to enterprise-branded communities. "We recognize that organizations leverage popular consumer networks as part of their overall social media strategy. As such, we are focused on removing any barriers to help enable more immediate, direct engagement between consumers and the brand," says Tom Edwards, CMO & VP of Sales, Neighborhood America.
This expands the network and becomes a new channel to connect with consumers. Once this connection is made, the organization can collect social data and deploy analytics, which provide valuable insights to determine ROI.
A sharp focus on ROI is a hallmark of Neighborhood America and its customers. Neighborhood America takes a consultative approach when helping its customers build a branded community that delivers business results.
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