April 6, 2006 - Twelve local children have recently experienced the joy of seeing their photos featured in a national
advertising campaign. Neighborhood America's "listening" campaign was launched this month and features the children of the company's employees.
With organizations more frequently turning to the Web to engage citizens, the campaign focused on
Neighborhood America's unique ability to provide structure to this interaction. "Our web-based solutions
were designed to make listening easy for organizations that strive to drive value through this interaction,"
explained Kristi Grigsby, Neighborhood America's Director of Marketing. "Our strategic lines of business
all share the universal need for structured interaction, and it was a natural fit to bridge this need with the
universal ability to form an emotional connection with children."
While participating children gained a sense of pride in seeing their photos on the cover of a magazine,
perhaps even more rewarding was the opportunity to participate in their parent's work life, which they can
oftentimes feel very removed from. Danielle Fontella, age 4, agreed. "It was fun being a model, and I liked
being able to help my daddy with his job." Her father, Dan, shared that sentiment. "It's great to come to
work every day and see my daughter's ad. It also helps us to feel more like our home and work lives are
connected."
To capture the intended message, the company chose Naples-based Purplesky Photography. "Capturing
the magic of children requires a unique talent, but this was further compounded by the need to convey a
corporate marketing message through the photos," stated Grigsby. "Purplesky did an exceptional job of
both and provided us with the photography we needed to create twelve ads - one featuring each child -
that were equally worthy of national distribution."
For more information, visit the company online at www.neighborhoodamerica.com. Media is invited to
contact the company to view the complete campaign portfolio.
Press Release
Local Children Selected for National Advertising Campaign
With organizations more frequently turning to the Web to engage citizens, the campaign focused on Neighborhood America's unique ability to provide structure to this interaction. "Our web-based solutions were designed to make listening easy for organizations that strive to drive value through this interaction," explained Kristi Grigsby, Neighborhood America's Director of Marketing. "Our strategic lines of business all share the universal need for structured interaction, and it was a natural fit to bridge this need with the universal ability to form an emotional connection with children."
While participating children gained a sense of pride in seeing their photos on the cover of a magazine, perhaps even more rewarding was the opportunity to participate in their parent's work life, which they can oftentimes feel very removed from. Danielle Fontella, age 4, agreed. "It was fun being a model, and I liked being able to help my daddy with his job." Her father, Dan, shared that sentiment. "It's great to come to work every day and see my daughter's ad. It also helps us to feel more like our home and work lives are connected."
To capture the intended message, the company chose Naples-based Purplesky Photography. "Capturing the magic of children requires a unique talent, but this was further compounded by the need to convey a corporate marketing message through the photos," stated Grigsby. "Purplesky did an exceptional job of both and provided us with the photography we needed to create twelve ads - one featuring each child - that were equally worthy of national distribution."
For more information, visit the company online at www.neighborhoodamerica.com. Media is invited to contact the company to view the complete campaign portfolio.
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