Neighborhood America’s Technology Empowers Interactive Media Campaign Launched by ABC News

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January 31, 2006 - Neighborhood America today announces that its technology is empowering the innovative interactive "Seen and Heard in America" campaign launched by ABC News earlier this week.

The campaign, previously announced by both ABC News and AOL, is intended to drive citizen interaction around current events and issues, and will be kicked off by the upcoming State of the Union address. Prior to the January 31 airing, viewers will be invited to visit ABCNews.com and submit videos of their own State of the Union address, some of which will be selected for airing on national television. The network will also be providing opportunities for their audience to comment on the important issues facing our nation and submit feedback related to the actual State of the Union address delivered by our President.

With the prospect of potentially interacting with millions of viewers, ABC News selected Neighborhood America’s solution as a means for collecting the resulting viewer created content. The innovative web-based solution will make it easy for the news team to capture video and text content, moderate and review the submissions, and integrate selected content into their news process to enhance news coverage.

Neighborhood America's Public Comment Service enables organizations to collect large amounts of information from the public in a structured and organized manner. With the innovative solution, small teams can easily manage very large, complex public outreach initiatives. "Networks are continually challenged to identify innovative ways to interact with their audience, and our solution enables this interaction by removing the obstacles and burdens that typically accompany it," stated Kim Patrick Kobza, Neighborhood America's President and CEO. "Audience interaction is crucial to a network's ability to build strong communities of interest, and as experience has shown, citizens will certainly participate when given an easy way to do so. We are pleased to be providing ABC News with the solution they need to effectively manage the large volume of viewer content that will result from their efforts."

Neighborhood America's solution also solves the problems encountered when organizations expose their infrastructures to online content submitted by the public. "Our solution is delivered through a Software as a Service ('SaaS') model, which means that it is a hosted solution," explained Neighborhood America's CTO, David Bankston. "The solution is ideal for organizations such as media that have a need for real interaction with their audience. The SaaS model eliminates the security risks associated with traditional email programs, such as viruses and spam. It also relieves the organization of the burdens associated with storing, maintaining and protecting the data."

For additional information on Neighborhood America's media solutions, visit the company online at www.neighborhoodamerica.com.











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