" It's not about one big idea anymore. It's about plugging into the right consumers to gain a bunch of really good ideas "
July 16, 2008 - Many of the nation's leading brands turn to scenarioDNA to gain consumer insights that keep their brands at the forefront of a competitive industry. Now, thanks to a strategic partnership with Neighborhood America, scenarioDNA's Fortune 500 client base has the power to engage an increasingly elusive consumer in the most personal and immediate way possible - through their mobile phone.
scenarioDNA selected Neighborhood America's MOVO Mobile solution to power its mDive suite of tools and enhance its service offerings. Mobile communication, used alone or in conjunction with an online social network, enables brands to connect with consumers, no matter where they roam.
"When we looked for a technology partner it was critical to find one that was ready to ebb and flow with consumers as readily as we were," says Tim Stock, managing director, scenarioDNA. "We found that expertise and flexibility in Neighborhood America."
The partnership began taking shape when Miller Lite set out to understand where they sit among male light beer drinkers. scenarioDNA quenched the brand's thirst for consumer insight by using Neighborhood America's MOVO Mobile solution to gain valuable feedback regarding consumer choices and consumption habits.
"It's not about one big idea anymore. It's about plugging into the right consumers to gain a bunch of really good ideas," says Marie Tupot, research director at scenarioDNA.
"It is a privilege to work with the exceptional team behind scenarioDNA, who are on the leading edge of strategic consumer engagement through innovative technologies," said Kim Patrick Kobza, President and CEO of Neighborhood America. "By aligning with partners such as scenarioDNA that share our industry vision, leadership and core values, together we can reach a larger network of enterprises and fulfill their business need for more effective and profitable means of engagement."
To learn more about Neighborhood America's partner program, visit http://www.neighborhoodamerica.com/partners or contact Sam Carson, Director of Channel Sales, at 708.766.3528.
Press Release
Neighborhood America Partners with ScenarioDNA to Provide Consumer Insight Solutions to Fortune 500
scenarioDNA selected Neighborhood America's MOVO Mobile solution to power its mDive suite of tools and enhance its service offerings. Mobile communication, used alone or in conjunction with an online social network, enables brands to connect with consumers, no matter where they roam.
"When we looked for a technology partner it was critical to find one that was ready to ebb and flow with consumers as readily as we were," says Tim Stock, managing director, scenarioDNA. "We found that expertise and flexibility in Neighborhood America."
The partnership began taking shape when Miller Lite set out to understand where they sit among male light beer drinkers. scenarioDNA quenched the brand's thirst for consumer insight by using Neighborhood America's MOVO Mobile solution to gain valuable feedback regarding consumer choices and consumption habits.
"It's not about one big idea anymore. It's about plugging into the right consumers to gain a bunch of really good ideas," says Marie Tupot, research director at scenarioDNA.
"It is a privilege to work with the exceptional team behind scenarioDNA, who are on the leading edge of strategic consumer engagement through innovative technologies," said Kim Patrick Kobza, President and CEO of Neighborhood America. "By aligning with partners such as scenarioDNA that share our industry vision, leadership and core values, together we can reach a larger network of enterprises and fulfill their business need for more effective and profitable means of engagement."
To learn more about Neighborhood America's partner program, visit http://www.neighborhoodamerica.com/partners or contact Sam Carson, Director of Channel Sales, at 708.766.3528.
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