Mobile Marketing Association Announces 2007 Global Award Finalist

November 1, 2007 - ANNOUNCES 2007 GLOBAL AWARD FINALISTS

Impact of Mobile Marketing Visible Through Increased Volume and Quality of Global Submissions

The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 450 member companies worldwide, today announced the finalists for the MMA’s Third Annual Mobile Marketing Awards, which recognize leaders and innovators in the mobile marketing industry worldwide. The awards will be presented at the MMA Annual Global Awards dinner and ceremony on November 14 in Los Angeles, following the conclusion of the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).

The MMA received submissions from companies across the globe in 12 different categories. Finalists were selected by the MMA Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications.

“The sheer volume and quality of submissions for our awards program continues to climb each year. This year’s submissions reflect the growing expenditures in the mobile channel as well the increase in consumer adoption and brand successes leveraging mobile,” said Laura Marriott, president of the MMA. “These finalists demonstrate leadership, excellence and innovation in growing the mobile marketing industry, which continues to provide marketers with new opportunities to reach consumers anytime, anywhere.”

The 2007 MMA awards finalists are:

Best Use of Mobile Marketing, Branding

AKQA Mobile
The Hyperfactory and Saatchi & Saatchi LA
Motricity
Quattro Wireless
Universal McCann
Bravo to Go
The Hyperfactory and Saatchi & Saatchi New Zealand

Best Use of Mobile Marketing, Direct Response

Affle & Aviva for Life Insurance Cost of Postponement
MindShare Interaction India and ICICI Prudential Life Insurance
Mobile Dreams Factory
Reliance Communications Ltd.
SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel
Vibes Media

Best Use of Mobile Marketing, Product/Services Launch

The Hyperfactory and Saatchi & Saatchi LA
Microsoft
MindMatics AG
Mobile Dreams Factory
RATP - The Parisian Tube

Best Use of Mobile Marketing, Promotion

Limbo & Verizon Wireless
The Hyperfactory
Mobiento, Doctors Without Borders (Sweden), Telenor Sverige AB
SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel

Best Use of Mobile Marketing, Relationship-Building

GOSUB 60, Inc.
The Hyperfactory
R/GA

Innovation

Affle - SMS2.0 : Making Media Mobile
Gotuit
Hill Holliday & VeriSign
iLoop Mobile, Inc.

Innovation for Creativity in Media

AirPlay
Hearst Digital Media
The Hyperfactory and Saatchi & Saatchi New Zealand
The Hyperfactory and Ogilvy Hong Kong
Mobile Dreams Factory

Innovation for Creativity in Technology

Celltick Technologies
RATP, the Parisian Tube
Scottish Power and Incentivated
Velti

The MMA will also announce the winners of the Outstanding Individual Achievement in Mobile Marketing, the MMA Award for Overall Excellence (Company or Committee) and the MMA Academic of the Year at the MMA Awards ceremony. No award will be presented in the Search Marketing category in 2007. About the Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa (EMEA) and Asia Pacific (APAC) divisions. The Latin American (LATAM) division will be launched Q4 2007. For more information, please visit www.mmaglobal.com