Social Analytics: The Right Way of Measuring Business Intelligence Gained from Online Communities
May 2009
Many companies were quick to launch cool, new online communities, but most fired before they aimed. The result? The inability to measure value delivered to the enterprise and determine ROI.

In this 30-minute webinar, you’ll learn:
  • How many companies launched Web 2.0 communities, realized that they needed to run reports to measure ROI, and took a ‘lazy’ approach to analysis.
  • The ‘enterprise’ approach, which consists of bringing in all of your data into one place: a data warehouse.
  • Technical overview of how ELAvate Analytics is different and better, and how it provides value to your enterprise.

Speakers:

Tom Edwards, VP of Sales and Marketing – INgage Networks™
Tom believes in INgage Networks so much so he left a competitor to work for us! Who better equipped to lead the teams who market and sell our products. Tom often puts on his techie hat, working closely with our technology teams to ensure full alignment of these strategies. His nickname, The Black Fin, refers to his haircut, but also his shark-like approach to aggressively accelerating our market position. Bet you didn’t know this VP is an avid gamer, too.

Jim Haughwout, CIO and VP of Technology – INgage Networks
Vikram Marathe, Senior Director of Shared Services – INgage Networks

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