Social Analytics: July 2009 - The Rght Way of Measuring Business Intelligence Gained from Online Communities
Social Analytics
The Right Way of Measuring Business Intelligence Gained from Online Communities
Many companies were quick to launch cool, new online communities, but most fired before they aimed. The result? The inability to measure value delivered to the enterprise and determine ROI.

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Social CRM: May 2009 - Can Social Ever be Really Good for Business?
Social CRM
Can Social Ever be Really Good for Business?
Undoubtedly, social media allows for deeper connections with your customers. But as many companies move toward integrating Web 2.0 tools with their CRM systems, two schools of thought exist: those who believe you should take in everything your customers have to say and others who advise to only take in the information that adds value. So who’s right?


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